Chicago, IL, October 24, 2011 --(PR.com
)-- inerTRAIN and the Illinois Technology Association (ITA) are proud to announce the launch of their most recent collaborative project, the CEO Challenge. Top executives of ITA member companies will compete to be included in the “fit40 under 40” list. The CEO Challenge will have ITA member companies’ top executives competing against each other for a 3-month period, starting Nov. 1, 2011 and concluding Jan. 31, 2012. Those competing will work with their inerTRAIN personal trainer to improve their overall health and fitness level and work toward any personal fitness goals they might have.
“The CEO Challenge will help to kick start health and wellness among the ITA member company’s top executives and employees,” said Fred Hoch, ITA President.
The competition will be judged based upon the participants’ fitAGE™, inerTRAIN’s comprehensive proprietary fitness evaluation, measured within the first week of the challenge period and then again during the last week. At the end of the three months, the executive with the greatest improvement in fitAGE will be declared the CEO Challenge winner. The winner and his or her company will receive a wellness mini-series for the company’s employees, among other prizes. All CEOs whose fitAGE is 40 or less at the end of the contest period will be named to the elite “fit40 under 40” list.
“inerTRAIN is excited to continue to offer our services to the ITA and launch the CEO Challenge. We will soon find out who the fittest CEO in the ITA is…besides me, of course,” said Jeff Marinucci, President and CEO of inerTRAIN.
Based in Chicago, Perpetual Motion Fitness Corporation (PMFC) was founded in 2009 and is dedicated to delivering personalized, interactive health, wellness and fitness programs that are made accessible through technology. inerTRAIN (inerTRAIN.com) is the first service offered by PMFC.
The Illinois Technology Association (ITA) is a driving force behind the growth of Illinois' vibrant technology ecosystem. We are relentless in championing the development and application of technology, from start-up companies to industry leaders, leveraging the transformative nature of technology to revolutionize industries. ITA uniquely capitalizes peer-to-peer collaboration, networking, and access to experts across the breadth of business to cultivate the Illinois technology industry. The unique and powerful integration of these valuable and experienced resources differentiates the ITA as the source of accelerated growth for the technology industry of Illinois.