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Rocco Originals

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Introducing the Crickett, the First Combination Booklight and Reading Glass System

Rocco Originals, a manufacturer of Fashion Reading Galsses since 1981 is set to release the CRICKETT, the world's first BookLight and Reading Glass system aimed at the book loving "over 40" population who are increasingly finding themselves in need of Reading Glasses.

San Antonio, TX, April 20, 2007 --( Rocco Originals, a San Antonio based manufacturer of Fashion Reading Glasses since 1981, is readying the release of the CRICKETT™, a combination BookLight and Reading Glass system aimed at the rapidly growing “over 40” segment of the population that finds themselves in need of glasses for reading.

The CRICKETT™, available in 9 colors, ranging from Basic Black and Rich Coffee Brown to Hot Pink, is the first product ever designed to answer the Baby Boomer’s need for a convenient Reading system, combining a High Intensity Triple LED BookLight with a pair of Color Coordinated Optical Quality Readers.

The robotic arm of the CRICKETT™ unfolds itself with a simple press of a button and then the unit is attached to any Hardback or Softback book. The body of the BookLight houses the attractive Rimless Comfort Spring Reading Glasses, which are available in 4 Strengths (1.00–1.50–2.00–2.50). When closed and not being utilized as a BookLight the CRICKETT™, with the flick of a switch, acts as a powerful flashlight to illuminate menus in dimly lit restaurants or to shed light wherever it is needed.

Over their 27 years in business, Rocco Originals has provided Reading Glasses and Sunglasses to Nordstrom, JC Penney, Dillards and many other Department and Specialty stores under exclusive “private label” names. This is the first product they are bringing to the Consumer market with a National Brand.

For Information Contact
Jerry Werbner

Contact Information
Rocco Originals
Jerry Werbner

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