Cadbury Launches Its Real Chocolate Baking Range

Melbourne, Australia, October 28, 2011 --( Cadbury is celebrating the launch of its new real chocolate baking range – melts, chips and blocks in milk, white and dark chocolate – plus a new baking website, that will cover all your chocolate baking needs.

Lovers of chocolate will be pleased that the entire Cadbury Baking range is made with real chocolate, which gives a delicious rich flavour, creamy smooth texture and brilliantly glossy appearance. Real chocolate also stays melted for longer, making it easy to work with.

“The popularity of Cadbury chocolate in Australia is outstanding and now people can have their much-loved brand when baking,” said Senior Brand manager Gemma Trivisonno. “The products are easy to recognise in Cadbury purple packaging, which also feature recipes, chocolate facts and helpful tips, and most importantly, are all made with Cadbury real chocolate.

“The Bournville Cocoa and blocks also feature The Cadbury Chronicles which tell the story of the Cadbury family dynasty in six parts. The story begins with the founder, John Cadbury who opened his first store in Birmingham England in 1824, continues throughout the nineteenth and twentieth centuries and recounts the achievements of John’s children and grandchildren as they built the Cadbury business. The stories are great to share with friends and family while you’re enjoying your delicious baked goods.”

A website dedicated to baking with Australia’s favourite chocolate brand has also just launched.

The Cadbury Kitchen website features delicious, easy-to-make recipes from classics like the Cadbury Family chocolate cake to milk chocolate and macadamia cookies. Over 30 recipes for biscuits, slices, cheesecakes, chilled desserts, tarts, pies, puddings, cakes and muffins are at your fingertips so you’ll easily find recipes that inspire you to create delicious treats to enjoy with your family and friends.

Cadbury Kitchen has great advice on choosing the best chocolate, and tips to help you get the most out of baking with chocolate. New recipes will be added regularly to inspire your baking and you can easily create and save your own virtual cookbook, rate recipes, share baking successes, and offer advice and ideas in the forum.

The complete Cadbury baking range will be available in supermarkets from 10 October.

The Cadbury Kitchen is now live at so start baking today!

Cadbury Kitchen
Stephanie Saliba
03 9676 5350