London, United Kingdom, October 29, 2011 --(PR.com
)-- Does your website really bring in the business it should? Does it maximise the commercial opportunities like some of your competitors?
Building a successful, long-term business online has changed: the goalposts have moved. Many companies have built pretty looking sites and sat back waiting for business to roll in. Others have stopped engaging with their customer expecting their online presence to do everything for them. Anyone who hasn’t been through the process of re-thinking their online business strategy is in for a bumpy ride.
Jed Wylie, online expert and author of “Make Your Website Sell” believes the first step in having a successful internet based business is to adopt the correct mindset. The web waits for no one and accepting change as a constant will often define the successful from the run-of-the-mill. Jed states, “Finding the right business partners is just as important in the web space as everywhere else. Getting the right designer, the best people to create or update content and the most appropriate staff to take responsibility for key decisions, are all vital decisions.”
As many companies have found out the hard way, just having a website is no guarantee of maintaining revenues and customers. Online marketing, search engine optimisation (SEO) and turning traffic into paying clients are all essential parts of the rapidly evolving internet jigsaw.
Many web pioneers like to shroud the net in mystery to hide its secrets but Jed Wylie’s new book cuts through the jargon, providing no-nonsense practical help, advice and tips. He also provides a nine-step strategy to help build long-term business success online. It’s not rocket science but there is no time for sitting back to admire the view.
“Make Your Website Sell” is out in November published by Marshall Cavendish priced £14.99. For more information, go to business-bookshop.co.uk or email Helen@BookedPR.com