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Elia Erickson Consulting

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Entrepreneurs and Small Business Owners Left Meet the Media Day with a New Perspective on Pitching the Media and More

Los Angeles, CA, November 06, 2011 --( On Saturday, October 15, hundreds of entrepreneurs and small business owners, along with inspirational speakers and 11 members of the media, made their way to the second annual Meet the Media Day at the Fairmont Miramar in Santa Monica, Calif. Lisa Elia, CEO and founder of Lisa Elia Public Relations, created this event to give entrepreneurs effective business building and publicity strategies that work in today’s ever-changing world and to give them an opportunity to meet new potential clients and joint venture partners. Attendees had the rare opportunity to watch a lively a Q&A session with an expert media panel and to learn the do’s and don’ts of pitching the media. Elia and her team have already begun planning their next year’s annual event, ELEVATE, which will take place on September 8, 2012, in Los Angeles. To see a video about the event, visit

Sponsors of Meet the Media Day included Vocus, Marketwire, Follea, SpeedPro and Health Net. Vocus PR ( is an effective software platform with a vast media database containing contact information of over 400,000 journalists, producers, bloggers and more, that Elia and her team use to connect with the media. Marketwire is another service that Elia has used for years to distribute press releases. Marketwire ( advances the way the world communicates, delivering news to traditional and social media audiences and leverage the latest in search engine optimization, multimedia and social media analytics to maximize the power of their clients' communications.

For anyone who has issues with hair thinning or loss, which may affect how they feel about their public image, Follea ( offers a broad range of next generation lightweight wigs, Topette Extensions™ and specialist hairpieces, of the highest quality. Information on women’s hair loss and stylish, human hair solutions can be found at

The large signage and step-and-repeat banner at Meet the Media Day were created by Speedpro Imaging, Torrance ( All Speedpro display products are made of the highest quality materials. From retractable banner stands to free standing pavilion display structures, with integrated, high-impact graphics, Speedpro can design and create presentations that can help businesses stand out.

Because a solid foundation is important to the success of any business venture, Health Net of California was on hand to provide information on affordable health insurance. Health Net of California, together with Health Net Life Insurance Company, serves more than 2.2 million members state-wide and contracts with more than 56,000 physicians, 300-plus hospitals and more than 5,000 pharmacies, giving its members greater choice and more convenient access to care. The company offers commercial HMO/POS, commercial PPO (offered by Health Net Life Insurance Company), Medicare and Medicaid plans.

The expert media panelists at this year’s Meet the Media Day included:
· Frank Baker, California News Editor, Associated Press (LA Bureau)
· Nancie Clare, Editor of LA, the Los Angeles Times Magazine
· Danielle Datu, Associate Editor for the Style Network's website,
· Nicole Dorsey-Straff, Contributing Editor to Organic Spa Magazine and Contributor to Parents, Shape and Ladies' Home Journal
· Stephanie Drachkovitch, Executive Vice President of 44 Blue Productions
· Lisa Garr, Creator and Host of The Aware Show on KPFK
· Steven Gregory, Reporter, Clear Channel Worldwide and KFI-AM
· Shelley Levitt, Managing Editor of The Style Glossy and Contributor to MORE, WebMD, Weight Watchers Magazine, Daily Glow and CBS Watch Magazine
· Peg Moline, Editor-in-Chief, Natural Health and Fit Pregnancy
· Nicole Prentice, Producer, Good Day LA on FOX TV
· Sari Tuschman, Editor-in-Chief, Los Angeles Confidential

Special guest speakers included author of “Choose Your Story, Choose Your Life,” Dean Erickson, Alexander Technique teacher Sharon Jakubecy, Style and Image Consultant Fawn Cheng and Business and Mindset Coach David Neagle. PR Expert Elia interviewed the media panelists, conducted on-the-spot media training sessions with attendees and shared the step-by-step publicity system she has used to book clients with The Oprah Winfrey Show, Redbook, the New York Times and many other outlets. Clients in Elia’s Media JumpStart Program had 3-minute speed interview sessions with each of the media panelists, scoring some great press opportunities and connections.

To purchase tickets to the next annual event, ELEVATE and to receive Elia’s free publicity guide, visit


Media contact: Jade Calder Phone: 310-479-0217 e-mail:
Contact Information
Lisa Elia Public Relations
Lisa Elia

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