New Online Video Site Beta Testing

Grass roots free view video site with unique video viewing channels and no pre-roll commercials.

Chesterfield, MO, November 07, 2011 --(PR.com)-- Missouri-based AD Online, LLC. (ADO), dedicated to promoting commercial advertisers via namelink and optional "Info-Moment" video ads placement, announces the official beta test launch of video site, ITS-DMS.com, a grassroots effort by veteran cable television producer Joe Palermo.

ITS-DMS.com carries .mp4 based shows on its Paranormal Investigations, Truly Independent Productions, and The Martial Artist channels (with a 21st Century Living channel staged). ITS-DMS.com exclusively features the documentary "Chupacabras! The Legend Begins" about the creature of Puerto Rico fame. Footage from this show has been seen on History Channel's MonsterQuest and National Geographic Channel's Paranatural series.

ITS-DMS.com has been in the works since 1998. A 2006 demonstrated growth in interest (32K visitors) and eventual Internet development for presenting streaming video caused consideration for a revamping of the site focused on video presentations. Plans had to be put on hold over several years due to family illness. "First my mother developed Alzheimer's in 2002 which eventually requiring my 247 attention," explained Palermo. "She passed in 2007, and then I was hospitalized in 2009 with ketoacidosis requiring recuperation time during 2010. I'm up and mobile again and pushing forward with ITS-DMS.com."

While most of the shows have been produced in the St. Louis and St. Charles County, Missouri area, ADO wants to hear from independent producers with shows in the theme of ITS-DMS.com channels. ITS-DMS.com is not a user generated site nor is it partnered with movie or television distributors. Viewers are not bother with video advertisements before the video. "I want ITS-DMS.com to become a first option commercial destination for independents," said Palermo. “I’m sure as inventory grows, viewing will increase in equal measure.”

Show sponsors and channel advertisers should be interested in the current ITS-DMS.COM viewer profile. "Quantcast.com indicates we are pulling pretty evenly males to females, we’re strong on age 50 plus, graduate school educated and well over $100K annual income," stated Palermo. ADO plans to generate revenue on ITS-DMS.COM via advertisers at appropriate rates. "Most rates for internet advertising are, in my opinion, outrageous. I've always had a problem with traditional advertising and I'm no more thrilled with similar models trying to be applied to the Internet. I'm doing it differently and, I think, much more reasonably," stated Palermo

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AD Online, LLC.
Joe Palermo
636-346-2930
www.its-dms.com/Business/ADO/adonline.htm
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