Indianapolis, IN, April 24, 2007 --(PR.com
)-- Tom Williams, Owner of Budget Direct Mail has recently begun contributing articles to Showroomtoday.com for a new section that has been developed for the automotive sales website. Each month Tom Williams and various automotive direct mail marketing professionals will be contributing articles that address issues pertinent to this rapidly growing medium of advertising.
“In the past few years, as traditional newspaper advertising has become less effective auto dealers are increasingly turning to direct mail as a way to reach their potential market,” says Tom Williams owner of Budget Direct Mail. “They realize that the average person reading the newspaper in the U.S. is over sixty four years old and that if they wish to reach the bulk of their market they are going to need to do it by a more effective and direct means,” continues Mr. Williams.
In Mr. Williams first article for Showroomtoday.com he addressed such questions as, “Why is direct mail marketing effective?” and “What is the advantage of using so called, "Junk Mail” over traditional newspaper advertising?” This month he raises awareness of a postage increase that is coming in the month of May for all bulk mail and the effect that it will have on the entire corporate community and their advertising expenses.
Check with Showroomtoday.com each month for new articles pertaining to important issues regarding the automotive industry.
About Showroomtoday.com Inc.:
Showroomtoday.com Inc. was founded in 2003 as “The Spot For Automotive Sales Professionals”. Showroomtoday.com is a privately held company that was founded by Jeffrey F. Knott as a resource designed to promote professionalism in the automotive sales industry as well as supply the industry with current articles pertaining to automotive sales training.
Since its inception Showroomtoday.com has expanded its scope to encompass such aspects of the business as finance and insurance, automotive internet sales, sale management training, direct mail and marketing, and fixed operations. As the most popular website on the Internet for automotive sales Showroomtoday.com has become the premiere resource for automotive employment classifieds.
The Showroomtoday.com management team is composed of automotive sales professionals that have collectively accumulated over a one hundred years of car sales experience and have worked for some of the highest producing dealerships that represent manufacturers such as Ford, Chevrolet, Toyota, Honda and Chrysler to only mention a few.
Showroomtoday.com has strategic alliances with Nada (National Automobile Dealers Association), and Niada (National Independent Automobile Dealers Association)