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insiderPROFILES Publishes New Article - “Who Is Shaping YOUR Company’s Strategy?”

Their mission is to enable customers to conduct business anywhere via any devices and harness their vast amounts of data for competitive advantage

Dedham, MA, November 09, 2011 --( insiderPROFILES magazine announces a new article, “Who Is Shaping YOUR Company’s Strategy?” now available in its October-December 2011 issue.

This article is an executive Q&A with SAP AG Chief Value Officer Chakib Bouhdary. Bouhdary answers important questions about big trends reshaping the IT industry, how these trends have affected SAP’s product direction, and what it all means for SAP customers.

Bouhdary outlines four major trends - connectivity, big data, the cloud, and mobility - that will fundamentally change how companies will invest in the IT technologies they need to stay ahead of the competition. “Our mission is to enable customers to conduct business anywhere via any devices and harness their vast amounts of data for competitive advantage,” says Bouhdary.

Also included within the article is an informative breakdown of the key responsibilities of today’s chief strategy officer (CSO), highlighting how this role differs from that of the CEO, CFO, and COO.

The article concludes with Bouhdary sharing five common best practices that he sees taking root among SAP customers.

“Who Is Shaping YOUR Company’s Strategy?” is now available at The article can also be found on page 18 of the October-December 2011 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.

About insiderPROFILES
From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders - their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Lucy B. Swedberg
Senior Director, Editorial and Partner Programs
WIS Publishing, publisher of SAPinsider

Contact Information
WIS Publishing
Lucy B. Swedberg

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