Metrics Marketing Group to Present on the Collaboration of SEO and Usability in Website Redesign at Northeast Ohio Usability Professionals' Association 2011

Cleveland Marketing Firm Also Announces 2011-2012 Platinum Sponsorship of World Usability Day

Cleveland, OH, November 10, 2011 --( Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, has been selected to present on the relationship between search engine optimization (SEO) and usability in website redesign for the Northeast Ohio Usability Professionals' Association (NEOUPA) World Usability Day on November 10, 2011. Metrics also announces its 2011-2012 Platinum sponsorship for the seventh annual World Usability Day.

Metrics Marketing’s Senior Search Strategist, Laura Cameron has been selected to present on the importance of combining both SEO tactics and usability best practices when redesigning a website. In her presentation, she will discuss how marketing professionals can leverage both elements to enhance category names, content migration/development and website conversion to improve the user experience and gain greater visibility online.

Laura Cameron has more than 10 years experience in marketing, with special focus on online strategy and search engine optimization. Prior to Metrics, Laura worked at one of the top search marketing agencies to improve online performance for an array of clients including several Fortune 100 companies. Her expertise spans multiple industries, including retail, travel, B2B and financial services. Laura’s technical optimization proficiency is a differentiator in the industry, as well as her experience working with large eCommerce sites. In addition to search engine optimization, Laura is also well versed in pay-per-click advertising, online display media and social media execution. She has served as a judge of online marketing entries for the hospitality industry’s annual Adrian Awards competition since 2008.

World Usability Day is an annual event where usability professionals from across the globe gather to discuss how to make services and products important to life easier to access and simpler to use. NEOUPA will host a full day of informational sessions, training and networking. In addition, keynote speaker and workshop leader, Dr. Susan Weinschenk, will be conducting a hands-on workshop where attendees can learn about her latest research on unconscious mental processing and the implications for designing engaging and persuasive websites. Dr. Susan Weinschenk has a Ph.D. in Psychology and 30 years of experience as a Fortune 500 consultant and workshop leader. She recently presented at Metrics Marketing for NEOUPA’s October event.

“World Usability Day is about spreading awareness in the importance of usability and providing education in improving user experiences,” explained Cathleen Zapata, Vice President of Research and Customer Experience at Metrics Marketing and President of NEOUPA. “We are very excited to have Laura Cameron present to share her expertise specifically related to Search. Laura is truly an expert when it comes to effectively optimizing a site for the search engines, without sacrificing the usability and user experience, which is critical.”

As one of the only firms in the entire U.S. with both owned in-lab, mobile and field eye tracking solutions, Metrics Marketing plays an important role in educating the public about the importance of usability testing to improve the user experience. Metrics is also a key contributor to usability initiatives in northeast Ohio through its continuous involvement with NEOUPA and sponsorship of educational and networking events throughout the region.

Those who are interested in attending NEOUPA’s World Usability Day can register online at The cost of the event is $99 for NEOUPA members and $130 for non-members. The event will take place from 8:30 a.m. to 5:00 p.m. at Dave & Buster's Restaurant which is located at 25735 First Street in Westlake, Ohio.

About Northeast Ohio Usability Professionals' Association (NEOUPA)
Established in 2003, NEOUPA is the official Northeast Ohio chapter of the international Usability Professionals' Association. NEOUPA was started to educate, motivate and promote usability throughout Northeast Ohio for individuals interested in, involved in or responsible for websites, applications, software or any other type of user interface where usability is a key to success. For more information, visit

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at


Media Contact:
Kelly Bowman
Metrics Marketing Group
Kelly Bowman