Ade Asefeso Published His New Book: CEO Guide to Doing Business in China

Ade said in the book, "With more and more companies from all parts of the world moving to China, the topic of doing business in China is as timely as ever."

London, United Kingdom, November 11, 2011 --(PR.com)-- CEO Guide to Doing Business in China (Why China?)

That’s the question that Ade Asefeso answers in his new book "CEO Guide To Doing Business In China."

Ade said, “China is not a flash in the pan, it will not go away. While there will certainly be ups and downs, there’s little question in my mind that China’s economic development in the 21st century will mirror that of the U.S. economy in the 20th. Given the fact that China will ultimately be the single largest market for any product, companies need to take a long term approach to building their businesses in the country, and must focus first on building a solid foundation.”

Ade has packed a lot into his career over the years with a long spell working at senior level within various manufacturing companies in the UK. He can be described as international diplomat due to his work across the globe.

Ade said in his book “New entrants to China keep in mind that China is a mosaic of markets, the importance of business culture and etiquette and taking a market based approach, that procedures in China take time, patience and money, and my favourite, the importance of building a strong local management team. While none of these tips are particularly new, they are worth repeating because they are often forgotten when companies get into day to day operations in the country.”

Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe.

Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years.

All this still doesn’t make mention of Ade’s increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, Outsourcing, Lean manufacturing, Real estate and Online Marketing.

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Ade Asefeso
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