Los Angeles, CA, April 25, 2007 --(PR.com
)-- In an unprecedented convergence of Las Vegas entertainment and third screen technology, Master Mystifier Dixie Dooley and SpellCasters Showcase, www.spellcasters.com, team up to present Dixie’s new show, opening at the Westin Casuarina in Las Vegas, on April 27, to the third screen audience concurrent with the headline production’s run in Vegas.
“Many people in the entertainment business don’t understand the impact of third screen,” says veteran magician Dooley. “We are using my presence on SpellCasters Showcase to drive audience to my new show! We’re giving the third screen audience a unique look at the making of a headline Vegas show with behind the scenes video exclusively available at SpellCasters Showcase. We’ll shoot opening night and broadcast some video, and when they see how much fun it is to be there live, they can order tickets right there online!”
“SpellCasters is stoked about the opportunity to expand our broadcast innovations in third screen with this project!” said SpellCasters’ President M. “Hep” Sylvanus, “The winners over the next few years are going to be the ones who recognize the power of third screen and learn to exploit it. This is no different than using the second screen (standard TV) for promotional motives; it’s just a bit more interactive!”
“Houdini,” reminds Dooley, "used newsreels to reach the masses and draw crowds for his live shows! It’s the same thing!”
SpellCasters has been an innovator in third screen entertainment since their launch. Not a viral aggregator, SpellCasters exclusively broadcasts licensed content, providing a no-cost world-class platform for producers to establish presence in the third screen revolution. “Viral is a fad!” states Sylvanus, “But on the other side of that fad is a legitimate third screen industry! That’s what SpellCasters is built for. We are constantly offering our audience unique and exclusive programming that they won’t find anywhere else.”
Advance tickets for the live show in Las Vegas will be available online at SpellCasters Showcase, www.spellcasters.com, as well as at the box office at the Westin Casuarina, 160 East Flamingo • Las Vegas, Nevada 89109 • United States