St. Louis, MO, November 16, 2011 --(PR.com
)-- Dean Spasser, owner of American Publications in St. Louis, has enjoyed significant success recently with his effort to assist businesses in finding success in the competitive direct mail market. With more than twenty years working with all aspects of direct mail marketing, St. Louis’ Dean Spasser brings a strong core knowledge regarding the power of direct mail to the table, and has several suggestions for businesses interested in speaking to consumers through their mailboxes.
The most important element to a successful direct mail campaign, according to Dean Spasser, is to start small. Businesses should test market a direct mail idea before launching it wide, Dean Spasser stated. The St. Louis native recommends the purchase of a small, targeted mailing list initially. Once a business owner determines the initial responses, he or she can make any necessary adjustments and then slowly increase reach to include larger markets, reported Dean Spasser.
Speaking from St. Louis, Dean Spasser also pointed to the downside of “too much too soon,” explaining that widespread, overbearing campaigns can seem too gimmicky. Starting with much smaller, targeted groups, noted Spasser, will lead customers to see a product as classier. This is a concept Dean Spasser has implemented in own company, founded as a St. Louis-based company and which eventually expanded nationwide.
According to Dean Spasser, a new business owner should never focus all of his or her energy on direct mail, however. Every business in today’s marketplace needs a website, as well as a social media presence. The St. Louis businessman noted that before beginning a direct mail campaign, it is crucial to make sure these all-too-important marketing tools are in place and include links in all print material. Dean Spasser stated, “This is your chance to bring traffic to your website.”
Furthermore, Spasser pointed out that creating an online presence often isn’t enough. He noted the importance of providing customers with a way to purchase products on a website. Creating an e-commerce site will not only give consumers information about your business, added Dean Spasser, it will allow them to make purchases conveniently and quickly. “Direct mailing brings them to you,” Dean Spasser reported, “and the website allows them to follow through with a purchase.”
There are a few simple mistakes companies make when starting up a direct mail campaign, Dean Spasser noted. One of the primary mistakes, according to Dean Spasser, is biting off more than a business owner can “chew” financially. Starting a new business takes capital, stated Spasser, and many businesses underestimate just how much capital they’ll need. By starting small, a business can began bringing in revenue while still building, according to Dean Spasser. To avoid underestimating the cost of starting a business, work with or consult with an experienced entrepreneur to prepare for the inevitable unexpected developments, advised Spasser. “Even little things, such as the cost of paper and office supplies, need to be taken into account,” the St. Louis business owner says.
St. Louis businessman Dean Spasser built American Publications from the ground up. His business focuses on providing work-from-home information to the average American. Based in St. Louis, American Publications is now a well-established company, specializing in providing information on legitimate opportunities and helping those seeking self-employment avoid scams. A former commercial leasing agent, Dean Spasser has built his career on helping to match aspiring business owners with great opportunities. For more information, visit Dean Spasser online at www.deanspasser.com.