New York, NY, November 17, 2011 --(PR.com
)-- All those mobile devices in people’s hands and on their laps have two things: a camera and instant connection to the whole wide world.
If that mobile whatever is in the hand of a customer who just had a great experience with a business, it becomes a PR megaphone, turning your customer into an evangelist for the business.
In the hands of a customer scorned, it becomes a nightmare, a global megaphone, telling the sins of companies who don’t respond or don’t care.
In Ventureneer’s free webinar The Next Revolution Is In Your Pocket entertaining, humorous, and interactive webinar, Peter Shankman -- entrepreneur, angel investor, marketing consultant, and pundit -- shares case studies from companies big and small that illustrate why good customer service will be the next big thing.
“We take mobile devices for granted; we don’t realize the power they give our customers. We need to learn to use that power,” said Geri Stengel, founder of Ventureneer.
The webinar will be presented by Peter Shankman on Wednesday, November 30, 2011, 2-3pm ET.
He’ll also show you why having the best social media policies in the world won't help you if your entire company isn’t on board with customer service first; branding and messaging second; and, a distant third, marketing and social media.
Shankman, who has worked with companies ranging from Saudi Aramco to NASA to Disney, will provide real-world examples that prove the next revolution won’t be in PR, marketing or advertising; it won’t even be in social media.
The next revolution will be in customer service.
Shankman will talk about:
-A steakhouse’s customer service reaction to one single Tweet led to more than $1.5 million dollars in earned media, and a 125% increase in sales.
-An airline didn’t listen to a customer on distress but their competitor did and gave the customer a free ride home, a service that earned the competitor tens of thousands of dollars in new revenue.
-A free product giveaway online during Hurricane Irene turned into hundreds of thousands of dollars of sales and product awareness for multiple small businesses across the country.
Small business owners, entrepreneurs, and marketing managers looking ahead to 2012 will find this free online seminar time well spent.
For more information or to register, visit http://ventureneer.com/webclass/next-revolution-your-pocket.
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.