Ventureneer Shows Businesses How to Make Green, Ethical Practices a Marketing Advantage

Increase your profit margin by marketing your ethical and green business practices.

New York, NY, November 18, 2011 --(PR.com)-- 21st century consumers rate social good high on their reasons to buy particular brands or support specific businesses. Businesses can improve the earth, their profits, and customer loyalty by marketing their green, sustainable, and ethical business practices.

In Ventureneer’s latest free online seminar, Green Marketing: Leveraging Your Social Responsibility to Improve Profit, business owners and entrepreneurs will learn how to identify and market the green, ethical elements of their businesses to build new alliances, cement customer loyalty, and attract new customers.

"Research shows that consumers support responsible businesses. Get with the green program and your profits will show it. If you’re green, say so," said Geri Stengel, founder of Ventureneer.

The free webinar will be held Monday, December 5 from 12n-1pm ET and presented by Shel Horowitz co-author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, which was on Amazon's environmental bestseller list for 18 months. The book documents how businesses can be green, ethical and profitable. He also writes the internationally syndicated monthly column, Green And Profitable.

In this free webinar, Horowitz will discuss affordable, ethical, and effective marketing techniques that differentiate businesses from their competition, give them an edge when corporations are looking for a “clean” vendor, and attract the ever-growing socially conscious consumer market.

Participants will learn to:

-Identify existing actions and policies most conducive to attracting socially and environmentally conscious consumers.
-Create marketing strategies AND message points that easily bring green and ethical practices to the attention of the best prospects.
-Turn customers into active participants in marketing as they tell friends about their experience working with a green business.

The free webinar is interactive and will provide needed information to entrepreneurs who want to build their marketing skills and businesses owners who want to reach the socially conscious market.

For more information or to register visit http://ventureneer.com/webclass/green-marketing-leveraging-your-social-responsibility-improve-profit.

About Ventureneer:
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.

###
Contact
Ventureneer
Geri Stengel
212-362-3088
www.ventureneer.com
ContactContact
Categories