Infusion Direct Marketing Offers Six Steps for Direct Success

Coram, NY, April 27, 2007 --( Infusion Direct Marketing, LLC, a direct marketing consultancy, today announced it is introducing direct marketing campaign services designed to provide small to mid-sized technology companies and other businesses with a quick-start program for direct and email marketing. Using its "Six Steps for Direct Success" approach, consultancy president, Monique Merhige-Murphy, says, "Infusion Direct Marketing can help any company produce a successful direct marketing campaign." More information is available at their website:

"Infusion Direct Marketing will develop, manage, and execute an integrated marketing plan for technology companies and other businesses," says Murphy. "We are committed to delivering results for our clients by launching highly targeted 1 to 1 marketing campaigns that focus on lead generation and brand awareness."

Murphy has over 15 years of experience that organizations can rely on to infuse their marketing and build momentum to grow their business. The consultancy specializes in building lead generation programs and lead management procedures that allow customers to measure campaign effectiveness and determine return on investment. Customers are able to utilize Infusion Direct Marketing as their extended marketing team.

Six Steps for Direct Success
Step 1 – Develop Marketing Strategy
Determine company goals and objectives, success metrics, and project scope.

Step 2 – Formulate Integrated Marketing Plan
Develop comprehensive media plan/marketing calendar consisting of print and on-line ads, direct mail, e-mail, press releases, webinars, and trade shows.

Step 3 – Creative Development
Develop concepts and single-focused message to position company and meet defined goals.

Step 4 – Execution/Production
Manage all details of production from campaign inception to completion.

Step 5 – Campaign Analysis
Analyze results and metrics to determine successes and build internal benchmarks for company.

Step 6 – Refine Plan Based On Learnings
Continually monitor plan based on previous campaign launches. Determine best vehicle for company to generate qualified leads.

About Infusion Direct Marketing
Infusion Direct Marketing is a boutique direct marketing consultancy offering comprehensive consulting services including: Lead Generation, Direct Mail, E-Mail, Print and On-Line Advertisements, Webinars, Lead Management, Website Development and Public Relations. Principal Monique Merhige-Murphy provides over 15 years of direct marketing experience. For more information, please call 631-846-1558 or visit their website:


Company Contact
Monique Merhige-Murphy, President
Infusion Direct Marketing, LLC
Infusion Direct Marketing
Monique Murphy