Glasgow, United Kingdom, April 27, 2007 --(PR.com
)-- For the second year running, the annual Natwest/bfa franchise survey has named whichfranchise.com as a useful source of information for prospective franchisees undertaking research into buying a franchise.
Now in its 23rd year, the report conducted on behalf of the British Franchise Association (bfa) and NatWest, reviews the annual research undertaken amongst franchisors and franchisees, and identifies the key trends in the UK franchise industry.
When examining the recruitment of franchisees, the internet again came out on top. Compared to 61% in 2005, the report showed that 87% of franchisors in 2006 used the internet to recruit; highlighting further the domination of the internet for franchisee recruitment. A trend that looks likely to continue.
Though a number of recruitment methods are used by franchisors, the report highlights that the internet has now overtaken the traditional methods of press and magazine advertising as the main source for new franchise recruits.*
When searching for information on franchisors, 41% of franchisees use franchise information sites, such as whichfranchise.com.**
Recruitment through the franchisor’s own website is the most popular method. whichfranchise contributes to this by providing direct links to the franchisor’s own website – over 5000 click throughs a month are registered to advertisers.
“The popularity of the internet as a recruitment channel for franchisors is great news for whichfranchise, though not surprising,” commented Suzanne Donald, Marketing Manager, whichfranchise.
“Our web statistics continue to increase year on year. With over 5000 users a day, and a renewal rate of 98% amongst our advertisers, the growth of the internet, and whichfranchise.com, as a recruitment tool seems to set to continue.
“whichfranchise is delighted to be named again as a top site for prospective franchisees in this years survey.”
To find out more about whichfranchise, visit www.whichfranchise.com
*Page 16 of NatWest/bfa survey 2007
**Page 16 of NatWest/bfa survey 2007