National Radio Show for Marketing, Business Execs Launches: Taps Roeser as Host

Online Weekly Broadcast to Inform, Entertain Marketers, Business Leaders

Cincinnati, OH, April 27, 2007 --( Award winning radio, print and television journalist Rodger Roeser is going back to his broadcast news roots having been tapped as the new host of weekly online radio show That Marketing Show. The show, which airs weekly with new broadcasts online each Friday at, is syndicated nationally and shares with listeners a host of practical and executive level strategies and tips to increase awareness, jumpstart creativity, and grow revenue.

Roeser, who has served in various journalism, agency and corporate marketing positions during his 20 year professional career, says the show combines his passion for broadcast news with his “real” job in marketing and public relations as the president of branded communications firm Eisen Management Group. The one hour informative and admittedly “a bit kitchy” program showcases some of the most well known and influential marketers in the nation, and will feature such prominent industry guests as Richard Laermer, Joan Stewart and Al Reis, to name a few.

“It is an opportunity to have a conversation with some of the most dynamic and creative people in the marketing, advertising and public relations industry,” Roeser says. “Listeners will hear literally dozens of ideas to help in the growth of their business, either by doing something differently or finding better, more strategic ways to overcome a particular business challenge through stronger marketing communications. Agency or corporate, non profit and anyone else charged with building brands and building business should tune in and learn from the show and its guests in a robust, inviting new medium.”

Each program will be broadcast then archived for easy referral, download and even email pass along so the practical tips can be shared and information gleaned at any convenient time. Roeser added that the show is great for kick starting strategic thought and ideas for agency, non profit and corporate marketing teams. The website,, has a detailed listing of upcoming guests and topics, advertising and sponsorship information, an industry resource section and opportunities to pitch and provide listener feedback.

That Marketing Show is produced weekly and airs online at It is designed to kick start creativity, push profitability ceilings, and share tips and best practices in marketing an organization, its products and its services. The show is hosted by award winning broadcast and print journalist, accredited public relations professional, advertising and marketing guru, all around good guy and wannabe rock star – Rodger Roeser.


Media Contact: Rodger Roeser, APR
Eisen Management Group

Editor’s Notes:

Roeser is a current resident of Burlington, KY (Greater Cincinnati)

Roeser is the 2005 President of Cincinnati PRSA

Roeser is a 1992 graduate of Kent State University

Roeser is a 1987 graduate of Western Reserve

Roeser is originally from Wakeman, Ohio

Headshot available here:
Eisen Management Group
Rodger Roeser