A New Look at Seed-Stage Venture Investing: An Insider's Guide to Start-Ups Co-Authored by Jonathan Lasch, the Exec. Dir. of the Alfred E. Mann Institute at USC

Jonathan Lasch, Executive Director of the Alfred E. Mann Institute at the University of Southern California and William Robbins, founder of Convergent Management Inc. and managing director of Convergent Ventures in Los Angeles, join forces to gather their wisdom into an insightful book.

Los Angeles, CA, November 20, 2011 --(PR.com)-- Jonathan G. Lasch and William L. Robbins released on Nov 1, 2011 “Seed-Stage Venture Investing, 2nd Edition: An Insider's Guide to Start-Ups for Scientists, Engineers, and Investors,” a solid reference book to read and place prominently on your library shelves for easy access.

This candid look at the world of start-ups paints the challenges of commercializing early stage innovations born from academic labs. Pragmatic advice on evaluating technology, developing the business strategy, carving the intellectual property and aligning funding resonate throughout the book with snippets of humor weaved into the wisdom shared by the authors.

This insightful book can be purchased here at Amazon.com.

Jonathan G. Lasch, PhD is executive director of the Alfred E. Mann Institute for Biomedical Engineering (AMI) at the University of Southern California. He brings more than twenty-five years of experience in science and technology development and evaluation in the fields of biomedical instruments and systems, biotechnology, chemistry, and materials science. Dr. Lasch came to AMI from Convergent Ventures, a seed-stage venture investment and development company, where he served as managing director. He received his BS in biological science from the University of Texas at El Paso and his PhD in chemistry from the University of Texas at Austin.

William L. Robbins is the founder of Convergent Management Inc. and managing director of Convergent Ventures in Los Angeles. As an entrepreneur, start-up executive, and seed-stage investor, Mr. Robbins has worked with scientists, physicians, and engineers to create, fund, and manage life-science and technology companies since the early 1990s. Currently, he focuses on general management, corporate strategy, and business development. He received his MBA in marketing at Columbia Business School and his AB in psychology modified with biology at Dartmouth College.

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