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New Jersey Workshop to Provide American Professionals with Culture Tools to Succeed in India

India has been rated as one of the most attractive destinations to conduct business outside the USA. Understanding cultural differences and leveraging the right cultural tools is key for American professionals and businesses to succeed in their dealings with India and Indians.

New York, NY, November 21, 2011 --( SSI Events UK, a leading provider of knowledge and networking events for senior industry professionals, today announced a workshop on managing the cultural aspects of doing business in India. The event will be held on December 14, 2011 at a Conference center in Iselin, NJ.

India has been rated as one of the most attractive destinations to conduct business outside the USA. Hundreds of American companies have successfully leveraged India's multiple strengths and its lucrative market. While most have had a highly positive experience, it's also been a long learning curve for many! This workshop is designed to provide practical advice to senior professionals in American businesses to succeed in India- the first time and every time.

Explaining the difference between American and Indian culture, SSI's senior director, Dr. Challuri commented "While it is difficult to generalize about approach to business in India, there are certain factors which need to be recognized when working with Indian contacts. These issues include the fact that India is a country in which relationships are placed before business and thus the relationship phase of the business cycle could be considered to be the most important."

There is also a complex set of traditions and perceptions that drive behavior. It is absolutely essential to understand how deeply traditional thought-processes impact on Indian attitudes to business. If overlooked, these simple facts can make working into India much more costly and inefficient. Any business organization that wishes to profit from India's rise, or any individual who needs to work with people from India would do well to spend a little time studying the cultural norms which drive the thinking of the Indian people.

This session will cover the key details required to successfully conduct business with Indians.

· Understanding the key drivers and motivators when dealing on a business and social level with your Indian counterparts.

· How to leverage the "relationship bias" to build stronger contacts and speed up business.

· Practical strategies for managing Intermediaries, protocols, and the negotiating process.

· Meetings, Gifts and welcome topics of Conversation.

· Understanding of how to work remotely with your Indian colleagues, partners and suppliers.

· Dressing, Entertaining and acceptable public conduct.

· Planning and enjoying your visit to India.

· Top 10 essentials for building a successful relationship with Indians.

The Workshop would be conducted by experts from India that are actively involved in business and work in both countries. This is expected to provide a realistic and practical outlook to the workshop.

The workshop would be of immense benefit to those considering doing business in India or have colleagues from India, are establishing a network of Indian suppliers or outsourcing customer service, back office or tech support to India. Further details about the workshop can be obtained from contact Steve Brown at

Contact Information
SSI Events UK
Steve Brown
0044 20 3086 7989

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