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Jungle 8 Unveils New Brand Identity for Teen to Teen, New York City’s Non-Profit Theatrical Youth Organization


Teen to Teen Enlists jungle 8 for Branding Initiative and Integrated Marketing Strategy

Los Angeles, CA, April 27, 2007 --(PR.com)-- jungle 8, the leading brand strategy and graphic design agency for non-profit organizations including Art Share Los Angeles and The Daniel Pearl Foundation, recently completed a series of branding and positioning workshops with the non-profit theatrical-based youth organization Teen to Teen (www.TeentoTeen.org). The series resulted in an integrated marketing strategy, including the official website and promotional materials for this group of aspiring Broadway performers and teaching artists.

Teen to Teen is a theatrical alliance that offers unique and exciting extensive exchange programs for artistic young adults from various racial, social, educational and economic backgrounds. The program seeks to unite artistically inclined teenagers in an environment where they can utilize theater not only as a creative outlet, but as a springboard for their personal goals.

“jungle 8 was a perfect match for what we needed - friendly, supportive and productive. They helped us establish our logo and develop a beautiful site,” said Philip McAdoo, President/Co-founder of Teen to Teen, NYC.

jungle 8 worked directly with Teen to Teen during the brand exploration series, defining business objectives and measures of success, which led to in a distinct position document and yearlong strategic marketing initiative with fundraising efforts. jungle 8 was critical in developing the Teen to Teen concept for brand identity and provided Teen to Teen with collateral materials and a website, which is now live at http://www.TeentoTeen.org.

“There is nothing more rewarding then seeing our team of dedicated professionals paring their talents and creative passions into meaningful causes. It feels great!” said JUNGLE 8 Principal Lainie Liberti.

About JUNGLE 8
jungle 8 is a creative design agency specializing in brand strategy, conscious messaging and intelligent design. The agency applies its award winning brand communications and graphic design talents to the advancement of eco-friendly and sustainable business (or those striving to be), social causes and arts and entertainment. Their unique approach begins with the brand and progresses outward, uncovering the soul of the brand, building strategic bridges between corporate goals and defining a clear marketing strategy, producing compelling results; memorable designs with connective meaning. For the past 6 years, jungle 8 has maintained a top tier client list consisting of non-profits, entertainment and consumer brands including UCP (United Cerebral Palsy Foundation), Town Hall Los Angeles, Carsey-Warner-Mandabach (that 70’s show), CBS’s 93.1 JACK FM, The Natural History Museum of Los Angeles, Korbel Champagne to name a few. Jungle 8 8 stresses the importance of the culture of their organization as a dynamic creative collective.

About Teen to Teen
Teen to Teen is the theatrical alliance between artistic young adults from various racial, social and economic backgrounds. Teen to Teen unites two completely different worlds to forge a strong and unified relationship based on their common interest and love of theater. The friendships and life lessons created from this unique and exciting program are life altering as they learn and live the values of self worth, peer influence, and creative development in a an environment that celebrates them as unique and talented individuals.

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Contact Information
Jungle 8
Lainie Liberti
323.223.2500
Contact
www.jungle8.com

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