Kobernick Anchin Receives Grant to Help Finance Building a Clearer Brand

Sarasota, FL, November 24, 2011 --(PR.com)-- Kobernick Anchin has announced it will use a $50,000 grant from the Gulf Coast Community Foundation to help finance a campaign to rebuild and revitalize a clearer brand for the nonprofit retirement community.

Founded in 1993, Kobernick Anchin was developed by the Sarasota Manatee Jewish Housing Council as a nonsectarian community. It offers seniors the best in independent and assisted living as well as skilled nursing care.

This grant will help establish a public relations marketing plan that will create a unified brand for the Sarasota-Manatee Jewish Housing Council. Actions will include:

Holding focus groups, facilitated by a consultant, to discuss a myriad of topics. It is hoped that information taken from these groups will assist the SMJHC in making decisions to broaden its appeal.

Developing a new and dynamic website that gives a complete picture of the retirement community.

Creating new advertising program that gives a distinctive brand to the organization.

“We are excited that we now have the opportunity to build more awareness of the wonderful services we offer the community through a new advertising campaign and a more current, user friendly website,” said Darlene Arbeit, CEO of Kobernick Anchin. “We are grateful to the Gulf Coast Community Foundation for helping us work toward attaining our goal.”

“This grant from Gulf Coast assists an organization that is important to many seniors in our community,” said Teri A Hansen, president and CEO of Gulf Coast Community Foundation. “By investing in a strong marketing plan, the Sarasota-Manatee Jewish Housing Council will increase its brand awareness and ability to raise funds for the vital services it provides residents.

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