Snooth Announces Partnerships

Wine recommendation engine signs up five merchant partners.

New York, NY, April 28, 2007 --( Snooth announced that it has initiated partnerships with several leading wine merchants including, Sam’s Wines and Spirits, The Wine Messenger, Astor Wines & Spirits, and K&L Wine Merchants. Snooth users who wish to purchase a wine will be redirected to the sites of these merchants to complete their purchase.

“We are pleased that Snooth users will be able to seamlessly connect to the sites of some of the top online wine merchants in the country”, says Snooth Founder, Philip James, “These partnerships allow Snooth to provide users with an end-to-end solution for searching the world’s most comprehensive wine database, reading user and expert reviews, receiving personalized recommendations, and purchasing wine.”

The Snooth site is still being tested and access is currently invitation only. To request an account please sign up at

About Snooth

Snooth promises to revolutionize the way people choose wine.

By combining the company’s proprietary algorithms with the world’s most comprehensive wine database, Snooth is able to accurately identify the wines best-suited to an individual.

Snooth analyzes a user’s unique set of interactions with the site and, using its powerful recommendation engine, leverages this digital fingerprint to generate highly-personalized wine recommendations. Snooth also interprets wine queries more naturally and optimizes the relevancy of search results, by incorporating semantic search elements into its core technology.

Snooth is currently in closed testing. Please visit for more information.

Natalya Murakhver