Diamond Introduces Green Chic™ Sustainable Packaging

Diamond's new Green Chic™ packaging represents a significant advance in the field of sustainable packaging design.

Rochester, NY, December 01, 2011 --(PR.com)-- Diamond Packaging today announced its new Green Chic™ packaging, a significant advance in the field of sustainable packaging design. Upscale or luxury brands can now support environmental concerns without sacrificing identity.

As a natural evolution of Diamond’s greenbox initiative, the company is applying its tradition of innovation to green packaging design. Diamond's new Green Chic™ packaging delivers “Beauty without Compromise” by capturing the essence of luxury brands through more sustainable converting methods.

Green Chic™ incorporates multiple technologies, all applied inline:

-TruCOLOR™ expanded color gamut (ECG)
-Specialty coatings
-Effects and decorations (e.g., MiraFoil™ metallic coating, Cast and Cure holographic effects)

In addition, all components are manufactured using 100% renewable wind energy.

Diamond's new “Four Seasons” carton series demonstrates these technologies in beauty-inspired packaging representing each of the four seasons (Spring, Summer, Fall, Winter). All of the samples were created utilizing its unique Synergy (tapered tuck and seal end) structure. The cartons also incorporate a QR code which, when scanned, directs users to Diamond's green website.

About Diamond Packaging
Now celebrating its 100th anniversary, Diamond Packaging is a 100% women-owned, WBENC-certified company specializing in developing innovative and sustainable packaging solutions for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Avon, Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Godiva Chocolatier, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at http://www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit the sustainability microsite at http://www.diamondpackaging.com/green.

Diamond Packaging
Dennis Bacchetta, Director of Marketing
800-333-4079 x229