London, United Kingdom, December 01, 2011 --(PR.com
)-- The Campaign for Safe Cosmetics announced today that MuLondon, together with 334 other cosmetics companies, has met the goals of the Compact for Safe Cosmetics, the Campaign’s voluntary pledge to avoid harmful chemicals and to fully disclose product ingredients - a pioneering practice in the cosmetics industry.
“Congratulations to MuLondon for being a Champion and for demonstrating that it's possible to make personal care products that far exceed current safety standards in the United States. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and our report shows that making safer products is not only possible, but is also part of a successful business model,” said Mia Davis, organizing director of the Campaign for Safe Cosmetics and coordinator of the new Safe Cosmetics Business Network.
Boris Zatezic, the founder and head cream-whipper of MuLondon, says: “Being named Champion by Campaign for Safe Cosmetics shows my dedication to bringing safe skincare products to the market. All the products in MuLondon range are cruelty-free, organic and effective and MuLondon will always be at the forefront of truly natural, safe skincare.”
The report “Market Shift: The story of the Compact for Safe Cosmetics and the growth in demand for safe cosmetics” describes the seven-year project during which the Campaign for Safe Cosmetics worked with MuLondon and hundreds of other companies in the personal care products industry to set a new high-bar standard for personal care products. These best practices include:
- Making products without using ingredients prohibited for use in cosmetics in other countries.
- Disclosing all product ingredients, including those that make up “fragrance,” showing that it’s not necessary to hide these ingredients from the public.
- Working together with nonprofit health groups to increase market demand for safe, sustainable products and practices.
MuLondon’s all-natural range is fully compliant with the requirements of EWG's Compact for Safe Cosmetics. It includes Organic Rose, Organic Lavender, Organic White Chocolate Truffle, Organic Hemp and Organic Marigold, Frankincense and Myrrh moisturisers - all completely vegan and carefully and lovingly handmade with a unique combination of certified organic Shea Butter, Coconut Butter and Jojoba Oil, herbal extracts and essential oils that hydrate, balance and repair all types of skin, even the most sensitive.
MuLondon has recently launched a range of organic and natural cleansers that are free from SLS, detergents or other man-made chemicals, which ensures that they clean gently without stripping the skin of its natural oils. In line with MuLondon’s consistent cruelty-free and environmental policy, the cleansers are also free from palm oil. MuLondon foaming cleansers are great for sensitive skin and come in three different varieties: relaxing Organic Lavender, balancing and nourishing Organic Rose, and Fragrance-Free for very sensitive skin.
More information about MuLondon can be found at www.MuLondon.com, where customers can place secure online orders, 24/7, with affordable worldwide shipping.