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Westfield Broward

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Have a Happier Holiday at Westfield Broward


Westfield Broward kicks off holiday season with optical illusion 3D Art Installations. Shoppers can also create “Laugh Out Loud” holiday e-cards at LOLidayCards.com and enter to win $10,000 shopping spree.

Plantation, FL, December 02, 2011 --(PR.com)-- Westfield Broward is delivering a unique and unexpected holiday shopping experience this year with a holiday-themed 3D Art Experience, an art installation showcasing the optical-illusion work of American streetpainter, Tracy Lee Stum. Shoppers will be able to enjoy the imaginative artwork beginning Black Friday, Nov. 25, through Christmas.

Stum has a unique talent and passion for manipulating 2D surfaces to reveal an unlikely alternative in 3D, typically designing and creating interactive images that invite the viewer to become part of her imagined world. Shoppers can pose and photograph themselves within the elaborate LOLiday floor mural, and then snap, send and share their photos through email, Facebook or Twitter (#LOLiday). *Photos available upon request.

"We are really excited about this year’s holiday program and have been working hard to create a truly unique and memorable experience for all of our shoppers,” said Alan Cohen, Executive Vice President of Marketing for Westfield. “There is something for everyone this year at Westfield from 3D Street Art to LOLiday Cards to the traditional Santa visits at our shopping centers nationwide.”

In addition to the 3D Art Experience, Westfield has teamed up with Evolution Bureau, the same digital agency behind the Elf Yourself phenomenon, to create www.LOLidayCards.com, encouraging people to “Laugh Out Loud” this holiday season. At LOLidayCards.com people can star in one of five hilarious holiday e-cards by uploading their photos or scanning their faces into the scenes. Participants can select from their photo libraries and Facebook albums to create silly season’s greetings featuring themselves, their friends and their family. Cards from LOLidayCards.com can be shared through Facebook, Twitter (#LOLiday) and email.

To reward people for getting into the holiday spirit this season, Westfield shoppers can enter a Laughing All The Way Sweepstakes at LOLidayCards.com for their chance to win a $10,000 Westfield shopping spree.

About Westfield Broward
Westfield Broward offers a convenient family shopping experience, while providing an inviting retreat for both locals and tourists in a setting which embodies the casual south Florida lifestyle. The center hosts Westfield Family Fun Days, a bi-weekly events for kids and offers an exciting mix of moderate basics to fashion-forward retailers, meeting the needs of the families, business professionals and teens it serves.

About Tracy Lee Stum
Tracy Lee Stum is an internationally recognized American streetpainter who specializes in spectacular, interactive 3d chalk art street paintings. http://www.tracyleestum.com/

About Evolution Bureau
EVB is a full-service digital marketing agency in San Francisco that specializes in creating online advertising, social media and creative campaigns that inspire consumer participation. We build brands by creating believers, fans, evangelists and, of course, customers. View our latest work for clients such as Juicy Fruit, Skittles, Zynga, Absolut, Jameson and Facebook at http://www.evb.com/work.

About Westfield
Westfield is owned by the Westfield Group (ASX: WDC), an Australian-based company with interests in 119 shopping centers in Australia, New Zealand, the United Kingdom and the United States. In the U.S., the Group has a portfolio of 55 shopping centers that are home to more than 9,000 specialty stores and comprise approximately 63 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, Nebraska, New Jersey, New York, North Carolina, Ohio and Washington.

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Contact Information
Westfield Broward
Andrew Martineau
954-473-8101
Contact
westfield.com/broward

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