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Morning Indigo, LLC

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Campaign for Safe Cosmetics Recognizes Skin Care for Athletes as “Champion” of Organic Athletic Body Care


Organic skin care for athletes leader among select companies that formulate personal care products without harmful chemicals; products good for the skin and the environment.

Fuquay Varina, NC, December 01, 2011 --(PR.com)-- The Environmental Working Group released a report today, “Market Shift: The story of the Compact for Safe Cosmetics and the growth in demand for safe cosmetics.” It describes the seven-year project during which the nonprofit organizations that make up the Campaign worked with companies in a unique partnership to raise the bar for safer personal care products. Fuquay-Varina based organic skin care company, Skin Care for Athletes by Morning Indigo, has achieved “Champion” status in this report by fulfilling the goals of the Compact that include formulating without using ingredients prohibited for use in other countries, disclosing all their ingredients, and working with nonprofit health groups to increase market demand for safe, sustainable products and practices.

“Congratulations to Skin Care for Athletes for being a Champion and for demonstrating that it's possible to make skin care products that far exceed current safety standards in the United States. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and our report shows that making safer products is not only possible, but is also part of a successful business model,” said Mia Davis, organizing director of the Campaign for Safe Cosmetics and Skin Care and coordinator of the new Safe Cosmetics Business Network.

“We're excited to be part of a significant movement that changes the consumer mindset and leads the athletic skin care market toward a healthier future." Said Taylor Sparks, Principal Goddess and Founder. Taylor added, “We decided at the launch of our company that we wanted to educate the fitness industry on the benefits of an organic and natural skin care regimen and have stayed true to that decision.”

Many personal care products on the market today – from deodorants and lotion, to make-up and even baby shampoo – contain chemicals linked to cancer, birth defects, learning disabilities and other harmful health effects, even though safer alternatives are available. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and Skin Care for Athletes is demonstrating that making safer products is not only possible, but is also part of a successful business model.

More details are available in a new report released today, "Market Shift: The story of the Compact for Safe Cosmetics and the growth in demand for safe cosmetics," which describes the seven-year project during which time the nonprofit organizations that make up the Campaign worked with companies in a unique partnership to raise the bar for safer personal care products.

About Skin Care for Athletes
Skin Care for Athletes by Morning Indigo, is a certified B Corporation and is certified and highly rated by Environmental Working Group (ewg.org), Leapingbunny.org, Caringconsumer.org and World of Good by Ebay. The products are rated "Excellent" on Goodguide.com and are the only organic skin care line for athletes certified vegan by PETA.

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Contact Information
Skin Care for Athletes by Morning Indigo
Taylor Sparks
866-978-2111
Contact
www.skincareforathletes.com
919-285-9364 Cell

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