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Learn About the Business of Non-Profit Branding on the New Edition of Riechesbaird’s "Branding Business" Radio Show

Dan McQuaid, CEO of OneOC, discusses the importance branding for today’s non-profit organizations

Irvine, CA, December 04, 2011 --( RiechesBaird, named one of the nation’s top BtoB corporate branding agencies in the United States by BtoB Magazine earlier this year for the 10th consecutive year, has premiered the newest installment of its “Branding Business” radio show. The show, found at, analyzes the strategic importance of branding for non-profit organizations, and features Dan McQuaid, CEO at OneOC.

“The leadership and stakeholders connected to the then-Volunteer Center of Orange County, were confused about what the non-profit organization stood for and unable to clearly articulate the purpose of their organization and benefits to the community,” said show host Ray Baird, co-founder and president CEO of RiechesBaird. “RiechesBaird worked with the organization to guide them through a strategic rebranding process that ultimately allowed them to express their story, vision and purpose effectively and increase the awareness and perception of this valuable organization.”

McQuaid was named OneOC’s Chief Executive in November, 2005, and through his tenure OneOC has grown in total revenue from three to more than $12 million. Before joining OneOC, McQuaid spent 20 years as the Executive Director of Canyon Acres Children’s Services, a non-profit organization committed to providing homes, care, treatment and supportive services for abused, neglected and emotionally troubled children and their families. Since 2000, McQuaid has been retained as a consultant to more than 125 Southern California non-profits, providing growth planning, evaluation and training services. In addition to his work in the non-profit sector, McQuaid is an inactive licensed child, adult and family psychotherapist. He holds a Bachelor’s Degree in Psychology and Sociology from the University of California, Riverside and a Master’s Degree in Social Work with distinction from Columbia University.

With volunteer, training, consulting and business services, OneOC helps Orange County’s non-profits become as effective and efficient as they are passionate about their missions. OneOC’s services are fully integrated, and strengthened through partnership with other local service providers. Together, they work to accelerate the success of Orange County non-profits, enabling them to reach their full potential.

The ‘Branding Business’ radio show is part of a new online community,, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird’s experience-driven expertise with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

“’Branding Business’ is not merely a tag line or ‘shorthand’ for our BtoB expertise,” said Ryan Rieches, co-founder and CEO of RiechesBaird. “It’s a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world’s most successful brands, and our mission is to find greatness and promote it fearlessly. is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share.”

The ‘Branding Business’ radio show features the firm’s co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment.

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

These success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by BtoB Magazine. Their prestigious “BtoB Top Agencies Special Report” includes agencies that have a significant amount of BtoB business, key clients and range of services. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital. RiechesBaird’s campaign for American Airlines Cargo was recently honored with one of BtoB Magazine’s prestigious 2011 BtoB Best Marketers Awards as one of the best “Integrated Marketing Campaigns” in the United States.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at or check out our thought leadership at, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.

Contact Information
Cornerstone Communications
John Christensen

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