Self-Made Billionaire Charles Hallberg Joins LiveSmart 360 Executive Team and Provides Major Financial Backing

Sarasota, FL, December 07, 2011 --( LiveSmart 360, a network marketing company with a full product line of advanced nutritional products, announced that self-made billionaire Charles Hallberg has joined the Executive Team and is providing hand-on expertise as well as a new infusion of capital. As the company’s financial partner, Hallberg is helping position LiveSmart 360 for major growth in the coming year by funding the development and launch of an ultra-advanced, all-natural, multi-functional, nutritional and weight-loss shake that is unlike any other nutritional product on the market today.

“Chuck Hallberg is a fantastic example of an American entrepreneur who saw an opportunity and turned it into a wildly successful company,” said Mark McCool, Founder and CEO of LiveSmart 360. “He started MemberHealth, a pharmacy benefits management company, in a corner of his basement, and later sold that same company for $630 million. The LiveSmart 360 Executive Team looks forward to benefiting from his professional experience and building on his solid financial backing to formulate the most exclusive nutritional products available anywhere.”

Hallberg founded MemberHealth, Inc., in 1998 with a small business loan of $75,000. By 2002, the Cleveland-based company employed a staff of 13 people when it won a contract with the state of Ohio to offer seniors a state-sponsored discount drug plan. By 2004, MemberHealth had partnered with a $15 billion federal contractor to provide a discount prescription program for the Centers for Medicare and Medicaid Services. When the federal contractor pulled out of the bidding process, MemberHealth was perfectly positioned to enter a bid on its own, pitting it against some of the largest health insurance companies in the industry. When the tiny newcomer won a major federal contract, the result was an increase of about $1 billion in revenue… in just one year. In 2007, MemberHealth was Number 1 in the Inc. 500 ranking when the company was purchased by Universal American Financial for $630 million.

Today, Hallberg works with companies that show similar potential for incredible growth. In his hands-on role on the Executive Team of LiveSmart 360, he selects top executives and sets budgets, operational guidelines, project management schedules and financial evaluations. Due to his significant infusion of capital, LiveSmart 360 has invested nearly a year and millions of dollars in painstaking product formulation to create Manna 360, a super-nutrition, anti-aging and weight-loss shake that contains almost every nutrient critical for good health, plus a patented protein and absorption system that separates the product from its competition. In addition, LiveSmart 360 is investing $500,000 in a marketing initiative to offer its Members new product websites, kits, videos, a recruitment system and a free sample system, as well as innovative media campaigns.

About LiveSmart 360
LiveSmart 360 is poised for explosive growth with an infusion of capital from financial partner, Charles Hallberg, former owner of one of the fastest-growing companies on the Inc. 500 list. The company has a firm foundation in its 20,000-square-foot corporate headquarters and warehouse, a $500,000 custom software system, and its own professional graphic design and video production facilities. LiveSmart 360 is currently investing over $500,000 in marketing and free samples to promote its new product, Manna 360, an ultra-advanced, all-natural weight-loss shake with two patents that is unlike any other nutritional product on the market today. Network marketing veteran, Mark McCool, continues to lead the company as Founder and CEO, and brings to the business more than 20 years of experience, a hands-on role in developing more than 100 products, and a track record of generating more than $200 million in industry sales.

The Executive Team also includes Derrick DeSilva, M.D., a past president of the American Neutraceutical Association and medical consultant for CNN, ABC and EXTRA. Dr. DeSilva is a practicing physician who is on the teaching faculty of JFK Medical Center in New Jersey, where he has received awards for best doctor of the year in the New York area, as well as Congressional recognition for his community service. For personal development and training, LiveSmart 360 relies on the expertise of best-selling author and top motivational speaker Jack Zufelt, who was awarded the Presidential Medal of Merit by the President of the United States and was honored by the United States Senate for teaching Americans how to achieve better results in their personal lives and careers. For more information, go to

LiveSmart 360
Tyler McCool