New York, NY, December 07, 2011 --(PR.com
)-- Its beginning to feel a lot like Christmas, and for a couple of families of St. Jude Children's Research Hospital®, one of the world’s premier pediatric cancer research centers, this season they have a little more to celebrate about. On December 13, 2011 veteran WR Michael Clayton, CB Corey Webster, and CB Aaron Ross of the New York Giants will host a celebration and awareness event at the Build-A-Bear Workshop® store in New York City on Fifth Avenue from 5-8 p.m. for children who have reached a milestone in their treatment and their families.
In March 2011, St. Jude and Build-A-Bear Workshop developed a partnership which allows kids of all ages to celebrate the milestones in their lives while supporting the lifesaving research and cutting-edge medical treatment conducted at the hospital. NY Giants Michael Clayton has been a longtime advocate and supporter of several cancer-related organizations and causes. Through numerous speaking engagements, fundraisers, and his non-profit organization the “Generation Next Foundation,” he has assisted many charities including The Tampa Bay Pediatric Cancer Foundation, the Ronald McDonald Care Mobile, and CancerCare, and in raising funds, awareness, and support for research and cures. Together, all three players remain highly dedicated and committed to improving the lives of children.
Clayton, Webster, and Ross will make stuffed animals dressed in NY Giants uniforms at Build-A-Bear Workshop with the children and families of St. Jude Children’s Research Hospital while participating in a number of photo opportunities and autograph signings. These families, who have gone through so much, are celebrating milestones in their lives, such as completing their cancer treatment, being able to walk again and going back to school.
Celebrity and athlete attendees can also participate in the festivities by making and purchasing stuffed animals and donating the furry friends to St. Jude Children Research Hospital. All guests will enjoy a mix of music, passed hors 'd oeuvres, a special music performance, and gift bags to complete the fun-filled benefit. DASHA co-founders Shannon and Dr. Darren Pollack, D.C., are pleased to donate gift certificates for DASHA’s luxury services to all event attendees. The Pollacks, parents of two young children themselves, are actively involved in giving back to the community through their involvement with local charities this holiday season. They look forward to building bears to donate together with the inspirational families of St. Jude Children's Research Hospital. Additional sponsors include: Artistic Events, Sephora, Cozy Cuts, Victoria Secret, Hint Water, Blueprint Cleanse, The Laundress, Tonnie's Cupcakes, and Razor & Tie who will be donating Kidz Bop cd's.
This event is closed to the public, all rsvp's are mandatory. Current celebrity-athlete attendees consist of cast members of NBC's 30 Rock, ABC's Bachelor Pad, Bravo's Real Housewives Of New Jersey, Vh1's Basketball Wives, Geffen Music recording artist, and several players from the NY Giants.
About St. Jude Childrens Research Hospital
St. Jude Children’s Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other life-threatening diseases. The hospital’s research has helped push overall survival rates for childhood cancer from less than 20 percent when the institution opened to almost 80 percent today. It is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children, and no family ever pays St. Jude for care. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. The company was named to the FORTUNE 100 Best Companies to Work For® lists for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site.