Campaign Supports Toronto Businesses and Shoppers

Cystic Fibrosis Canada to Receive Donation from Proceeds

Toronto, Canada, December 08, 2011 --(, an online discount retailer, urges Toronto residents to buy local gifts this holiday season and support the region’s economy. has a new gift offer every day this December with discounts generally of 50 to 90 per cent off Toronto-based products and services.

“ uses the power of collective buying so that its members are offered a new amazing deal or gift idea every day for a month, beginning December 1,” said Luca Lavorato, co-founder of “Every day we promote a local company, we are able to offer a major deal to on-line customers in return for the promotion.” is owned by brothers Mario and Luca Lavorato, young entrepreneurs who feel that running a business should also incorporate a strong sense of social responsibility. The Lavorato’s intend to donate a portion of all proceeds generated during the December campaign to the Cystic Fibrosis Canada Toronto & District Chapter.

“Luca and I both have had cystic fibrosis since birth, so we know firsthand how important it is to give back to your community and causes that you believe in,” said Mario Lavorato. “The care we have received in Toronto through Sick Kids and St. Michael’s Hospitals as well as the support from the Toronto & District Chapter have been invaluable for us. We are just as excited to give back to the organization and promote awareness as we are to generate profits for We need the sale of the deals however to make the donation work.” is free to join, and directly benefits Toronto residents and businesses. A new company will be featured every day in December as well as a significant discount on the company’s products or services.

Contact: Mario Lavorato, 416 877 3384,;
Luca Lavorato, 647 885 4555,

For Media Relations: Kathryn Hendrick, 416 277 6281,

Marie Campbell