Chapel Hill, NC, December 09, 2011 --(PR.com
)-- From across North America, top real estate professionals working in the upscale residential market converged in mid-November at The Ritz Carlton Laguna Niguel Hotel in Orange County (CA) at The Institute for Luxury Home Marketing’s annual Leaders in Luxury (LIL) conference where they discussed strategies for better serving buyers and sellers in today’s luxury home market.
According to Masha Halpern, a leader in the luxury real estate market in Chapel Hill, North Carolina at Keller Williams Realty- Chapel Hill, the exclusive event was an invitation-only educational and networking opportunity for real estate professionals who handle million and multi-million dollar homes and estates. “This prestigious conference provides cutting-edge information on what’s happening in the luxury market segment, offers insights on best practices in the business, and creates valuable networking opportunities,” said Halpern.
“Leaders in Luxury registration is limited to professionals in the luxury home niche,” said Laurie Moore-Moore, Founder of The Institute for Luxury Home Marketing, the event host. “This gives LIL attendees the opportunity to build an exclusive network of contacts focused on the upscale residential industry while sharing with the best in the business. Since competency is the key to working successfully with the luxury buyer and seller,” added Moore-Moore, “LIL is designed to provide attendees with important knowledge and insights, giving them a competitive edge in meeting the needs of the affluent.”
Masha Halpern considers attendance at Leaders in Luxury to be essential for success in today’s marketplace. “Attending the Leaders in Luxury event is an investment for my clients,” said Halpern. “With the current real estate market, I have to be proactive to stay on top of the market conditions. By networking with the best in the business, sharing ideas, and learning about the latest trends and outlooks, I can help my affluent clients find success where others are finding challenges.”
Keynote speakers included David Michonski, author of the new book, “Power Marketing for Luxury Real Estate” and Catherine Marcus of Sotheby’s International Real Estate, who was involved in the record-setting $100 million residential sale earlier this year in California’s Silicon Valley.
The Leaders in Luxury conference is an annual event.
About The Institute for Luxury Home Marketing (ILHM)
The Institute trains real estate professionals, like Masha Halpern, who work in the luxury home market internationally and awards the Certified Luxury Home Marketing Specialist (CLHMS) designation which is the official designation for many North American real estate brands. Masha Halpern is one of a few local Real Estate Brokers in Chapel Hill and Durham, with this international designation.