New York, NC, May 01, 2007 --(PR.com
)-- Marsha Firestone, Ph.D., president of the Women Presidents’ Organization (WPO), has announced that Marti Barletta, author and founder of The TrendSight Group, will be featured in a podcast discussing how companies can market to women, her role as a featured keynote speaker at the 2007 WPO conference and her latest book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders. Barletta is a recognized international authority in the marketing to women field, frequently quoted in The Wall Street Journal, The New York Times, Fast Company, Business Week and other publications worldwide. In the podcast, she describes her 2007 WPO conference keynote address titled “Future Trends – Marketing in the 21st Century,” that will focus on how organizations can and should “Get Smart about Marketing to Women,” incorporating her original research, concrete tactical applications and lively sense of humor. The podcast is now available for download at http://www.mmimarketing.com/podcast/marti-barletta-critically-
The 2007 Annual Conference encourages WPO members and potential members to share their business strategies and experiences with other successful women from across North America, as well as learn from interactive seminars and speakers. This year’s International Conference, “Beyond Business As Usual: The Next 10 Years,” will be held April 19-21 at the Westin Kierland Resort and Spa in Scottsdale, Ariz.
“I am excited to have the opportunity to release a podcast about women and marketing,” said Barletta. “This podcast will give listeners a better understanding of my latest book, as well as my 2007 WPO address.”
About Women Presidents’ Organization (WPO):
The Women Presidents’ Organization (WPO) locally and internationally connects top women entrepreneurs at the million and multimillion-dollar level ($2 million in gross annual sales or $1 million for service-based business) for greater personal and professional success. In monthly meetings across the US and Canada, chapters composed of 20 accomplished women presidents from diverse industries and backgrounds invest time and energy in themselves and their businesses to drive their corporations to the next level. For more information, call 212-688-4114 or visit http://www.womenpresidentsorg.com.
About The TrendSight Group:
Founded by Marti Barletta, The TrendSight Group is a consulting think tank helping companies get smart about women through marketing, sales, recruiting and retention effectiveness. Clients have included Deloitte Consulting, Volvo, Ford, Trade Secret, Toys R Us and Logitech. The recognized thought leader on generating business growth through insights about women, Barletta is a popular speaker and author of two books: “Marketing to Women” and “PrimeTime Women™: How to Win the Hearts, Minds and Business of Boomer Big Spenders.” For more information visit www.trendsight.com or call 888-831-0689.
MMI Associates, Inc.