Bangkok, Thailand, December 13, 2011 --(PR.com
)-- “Our surveys have shown that health food consumers are also the main consumers of natural beauty products, and holding the two events together will tap on the synergy of the two consumer segments and will definitely increase the number of participants in our exhibitions,” said Ms Napawan Songprasertkul, managing director of Food Industry Network Co Ltd and the exhibition organiser.
"Thailand's health food and natural beauty products sectors have been growing over the years and that anchoring our events on these growth markets should provide longterm growth for our company," Napawan said.
She added that the growing "be healthy" consciousness among the Thai populace was one of the underpinnings of the market growth for health food and natural and organic beauty products.
“I am confident the growth prospects of Thailand’s health food product exports is on track. Before the floods, the Commerce Ministry announced it expected natural and organic food exports to rise by 10% in 2011 to around $120 million. I am confident organic food exports will still end up higher this year compared to 2010,” she said.
“Similarly Thai exports of beauty, herbal and spa products should stay on the growth track with exports on first half of 2011 already rising 20.64%’s over the same period in 2010. The Department of Export Promotion revealed total exports of these products amounted to $2.16 billion last year,” Napawan said.
Talking about the impact of the floods on her exhibition, Napawan said, "Outlets of health food and natural, as well as organic beauty products in the region would have to replenish their supplies to service their customers; our exhibition is the right place to source their supplies."
She confirmed that both BioBeauty & BioFit and Health Food Ingredient Thailand have slashed booth rates by 40% to support Asean health food and natural beauty products exhibitors partly offset their losses from the floods that have affected the region.
“We expect our slashing of exhibition rates by 40% will mitigate the impact of the floods on health food and natural beauty product companies and support the growth momentum of these sectors,” she said.
She added, the discounts policy would be applied to any exhibitor registered in an Asean country, although only five A SEAN member countries out of 10 were hard hit by floods, namely Cambodia, Lao PDR, Myanmar, the Philippines, Thailand and Viet Nam.
Napawan said the first Health Food & Ingredient held in March 2011 generated 236 exhibitors and 24,206 visitors of which 1,568 were from overseas and 22,638 from Thailand, and co-locating BioBeauty & BioFit would boost the combined number of participants on both events.