Atlanta, GA, December 14, 2011 --(PR.com
)-- One of the Southeast’s largest ornamental plant growers, Young’s Plant Farm, tapped The Partnership of Atlanta to lead market research, strategic marketing and channel support advertising campaigns.
“Young’s Plant Farm is about continuous innovation and we were looking for an agency partner that could help us better serve our customers and support our top-tier channel partners,” says Jason Lazenby, Director of Sales and Marketing for Young’s Plant Farm. “The Partnership demonstrated they can deliver relevant customer insights to feed our innovation process as well as deliver the creative ideas and structured retail marketing programs to drive good sales.”
“Young’s Plant Farm has a rich history of excellence and service. We look forward to helping them accelerate their growth and grow market share,” says David Arnold, President and Founder of The Partnership. “Like The Partnership, Young’s has built relationships with it key partners that exceed expectations. We look forward to helping them build upon this success and help drive the innovation process to create new business opportunities.”
About Young’s Plant Farm
Young’s Plant Farm is one of the top 50 growers of ornamental plants in the United States and a major provider to industry-leading retailers across the Southeast. Beginning in 1961 with a single greenhouse, Young’s now operates over 1.5 million square feet of world-class greenhouse space, along with 40 meticulously groomed exterior acres. Family owned and operated and based in Auburn, AL, Young’s is committed to providing their customers with the highest quality annuals, perennials, mums, pansies, poinsettias and edibles. More information at www.youngsplantfarm.com.
About The Partnership
The Partnership, Inc. is an integrated marketing services agency offering interactive, advertising, design, digital media and promotional marketing solutions. Founded in 1983, The Partnership is one of Atlanta's top 25 advertising agencies. The Partnership works with leading brands including ATC Financial, Carhartt, Crowne Plaza Hotels & Resorts, GLOCK, Holiday Inn Hotels and Resorts, InterContinental Hotels & Resorts, Peach Pass, Staybridge Suites, UHS-Pruitt Healthcare and Young’s Plant Farm. The Partnership team has been recognized for creative excellence by: AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Director's Club, the Sawyer Award, & US Film Festival. For more information visit www.thepartnership.com.