Bob Adams Remarks on the Homebuilding Industry in Builder Magazine

Highland Homes’ president remains optimistic despite a harsh economy.

Lakeland, FL, December 14, 2011 --( Although many builders are struggling in the face of touch economic times, Highland Homes proves to be recession proof; and Builder Magazine is taking notice. Recently, the magazine interviewed Highland Homes’ president Bob Adams in its article, “One Step Ahead” where the Lakeland-based builder remarked that it still sees a profit in its Lakeland, Orlando and Tampa new homes despite the current harsh economic situation.

“We are excited to have the opportunity to share our story with Builder Magazine,” says Bob Adams, owner and president of Highland Homes. “For more than a decade, we have strived to be a leading homebuilder in Florida by constructing quality homes in the best locations throughout Central Florida, always putting buyers first with our focus on customer service and offering customer-friendly mortgage programs.”

The article highlights Adams’ expansive career in the homebuilding industry as well as Highland Homes’ key to success including excellent customer service, the use of social media to stay connected with prospects and homeowners and extensive, ongoing employee training.

Founded in 1996 by Robert J. and Joel Adams, Highland Homes has spent more than a decade establishing its commitment to providing Florida buyers with quality homes at affordable prices by putting a focus on excellence and family values. Dedication, strong leadership and personal commitment have made Highland Homes a leading builder in Central Florida.

Highland Homes constructs new single-family homes in communities throughout Central Florida that range from 1,210 to 2,827 square feet with three to five bedrooms and many popular features such as covered lanais, open layouts and master retreats with walk-in closets and garden tubs. The Central Florida home builder is a value leader with new home prices starting from the low-$100,000s and a $99 out-of-pocket move-in offer.

For more information about Highland Homes, visit or call 863-619-7103.

To read more about Highland Homes in Builder Magazine, visit

Highland Homes has been Central Florida's value leader for more than a decade. When it comes to building your new home, you can trust the Highland Homes team to deliver the best in new home choice, quality, value and satisfaction. Highland Homes has new home communities throughout Central Florida, including the cities of Bartow, Davenport, Ellenton, Lakeland, Leesburg, Mulberry, St. Cloud, Zephyrhills and Winter Haven. For a complete list of new home communities and more information, visit the Highland Homes website at or call 863-619-7103.

Highland Homes
Desirae Johnson