Rancho Mirage, CA, December 14, 2011 --(PR.com
)-- Robert Sherwood, after researching the marketing strategies of more than 50 successful small to medium size businesses, has compiled his findings into a quick read, highly valued and helpful digital book, entitled “A Basic Guide to Marketing Strategies.”
Sherwood, a nationally recognized business executive and author, in a fresh and thought provoking manner, sets forth the “How To Do It” for creative business marketing. The research material was supplied by advertising executives, marketing managers and business owners.
This quick and easy read, high value guide can save you money, give you a competitive edge and help you develop a well-tuned marketing program.
The guide includes: The "Difference Between the Glitz and Guts of Marketing"; Ten Steps to a Great Marketing Plan; How you can "Niche" to your Advantage; Four Rules of Advertising You Might Be Missing; What the "R" in PR Really Stands For; Whether a Trade Show is for You; The Three C's of Networking; and How to Get a Prospective Client List Targeted to a Special Demographic.
"A Basic Guide to Marketing Strategies" is a must-have addition to your digital library of Sherwood’s "Basic Guide Business" books. Author of 3 conspiracy fiction novels, the author’s books are available, in digital format, for the iPad, iPhone, Nook, Kindle, Galaxy and Android technologies based reading devices.
Mr. Sherwood was a successful Silicon Valley entrepreneur, an Entrepreneur of the Year winner, co-founder of several technology businesses and was president of a venture capital fund. Sherwood also is a nationally recognized expert witness and currently provides services to prominent law firms on Internet related litigation issues. He has testified in both federal and state courts on high profile disputes.
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