ASTRIX Announced the Launch of Its New Japan Real Estate Marketing Platform

Tokyo, Japan, December 16, 2011 --( ASTRIX announced today the launch of Japan Real Estate Investment Club (JREIC), a new Japan real estate marketing platform dedicated to the growing number of investors in Asia interested in the Japan real estate market. The platform will offer investors a broad range of prestigious Japanese properties for sale.

The search for overseas property has accelerated this year among Chinese buyers as the Chinese government imposed purchasing and financing limits as steps to cool off the domestic property market. Based on a recent survey conducted by Bank of China and Hurun, of 980 Chinese with assets of more than 10 million yuan (US$1.6 million), one-third of respondents said they had assets overseas, and an additional 28% said they planned to invest abroad in the next three years.

The determination of Japanese sellers to reach Chinese buyers led Astrix to guide a group of Japanese exhibitors to participate in Luxury Properties Showcase held in Beijing in December last year. “Ever since the property show in Beijing, we have been constantly approached by Japanese developers and agents who are keen to
 sell to Chinese investors,” said Amanda Fulton, Managing Director of Astrix. China is not an easy market for Japanese sellers to access due to a complex range of language, culture, social and economic barriers to overcome. Moreover, without a presence in China, it is almost impossible to manage lead generation and follow-up remotely. The objective is to provide an effective platform to connect Japanese sellers with foreign investment interest, offering assistance to all types of property investors to buy Japanese real estate with trust and confidence.

Designed to streamline real estate marketing, the platform website ( provides investors with an attractive selection of properties, an abundance of valuable and up-to-date information on Japanese real estate, a succinct but comprehensive buying guide, market data and latest news as well as a discussion forum and investors blog for members to share knowledge and exchange views. Aiming to offer the highest level of professional support to the investors, the Shanghai based Japan Real Estate Help Desk is staffed with an experienced real estate consultant with full Chinese, English, and Japanese language support.

“We already have a qualified database of 450 high net worth Chinese investors and are collaborating with our network of Chinese real estate professionals to introduce our portfolio of attractive Japanese properties to their client base,” added Amanda. “We are seeing an increasing number of Asian investors attracted to the stable yield that Japan real estate has to offer, and we also expect to see an increase in the number of Chinese companies setting a footprint in Japan in the coming years. Our property selection criteria is based on an understanding of their requirements, primarily low risk investment properties with attractive yield as well as properties geared toward the tourism sector. We look forward to offer these investors an expanded portfolio of properties to meet their needs.”

ASTRIX is a leading marketing services company serving the tourism and real estate industries. Established in January 2010 with headquarter in Tokyo and office in Shanghai, the company provides its clients with an integrated solution for all their Chinese market expansion requirements. Visit

Amanda Fulton
+81 3 4530 9813