Bank of America Distinguished Professor to Present at an Exclusive Webcast, Hosted by Zynapse

Princeton, NJ, December 21, 2011 --( Zynapse, a world leader in Master Data Performance Solutions, announced today that it is hosting industry expert, Dr. Robert Handfield, Bank of America Distinguished University Professor of Supply Chain Management at North Carolina State University, to shed light on the subject “Procurement Analytics: The Role of Sound Master Data” at 2 pm EST on Thursday, January 12, 2012.

Performance measurement is a fundamental element for managing improvement and change in procurement, yet many challenges exist in today's operating environment for establishing a simple baseline for analysis. Any analytical or strategic procurement/supply chain initiative requires access to accurate business information for all stakeholders and underscores the value of clean and consistent master data to procurement.

“Procurement Analytics are based on master data that is reliable, accurate, and has other quality attributes, yet many organizations struggle to achieve this goal. In many cases, procurement master data exists in multiple formats in different legacy systems, and establishing a baseline for tracking procurement spending, supplier performance, and organizational accomplishments is challenging,” says Dr. Handfield.

From “How to establish a balance scorecard for performance” to “Application of analytics for advanced strategic planning and as a baseline for transformation” to “Guidelines to establish business performance measurement efforts,” this exclusive webcast will cover a wide variety of best practices for the attendees.

Arthur Raguette, Vice President, Zynapse, shares the motive behind this collaboration, “Data for procurement has never been more important. The current economic climate, ongoing transformation of global procurement departments, and accelerating technological modernizations across major organizations, place a growing responsibility on procurement to become a strategic contributor to the bottom-line. Leveraging accurate, real-time and reliable master data is at the core of the sustained business performance model mandated for procurement.”

Registration to view this webcast is free of charge, courtesy of Zynapse, at

About Zynapse

Zynapse is the first to offer Master Data Management services and solutions that bring real ROI and Business Value by focusing on the business application of organizational Master data. Zynapse uniquely offers end-to-end automated ERP MDM solutions driven by our suite of Artificial Intelligence (AI) based solutions, easily configured to address enterprise requirements for data harmonization and ongoing data governance / compliance.

Leading global companies have chosen Zynapse solutions for the following reasons:
· End-to-end automated processes to harmonize, clean & enrich historical master data
· Ability to ensure on-going data integrity and data quality
· Meet or exceed enterprise requirements for security, accountability and transparency
· In-depth domain expertise and customer responsiveness
· Ability to handle huge volumes of data in multiple languages across multiple systems

Press Contacts

Nupur Agrawal
PR & AR Lead, Zynapse.
Direct: +91 9870701727

Nupur Agrawal
+91 9870701727