QSR Magazine Powers Up with Renewable Energy

Durham, NC, May 05, 2007 --(PR.com)-- QSR magazine, a publication for executives and operators in the food service industry, recently purchased enough renewable energy credits to power all their offices located in Durham, North Carolina. During the course of research for the March 2007 “Green” issue of QSR magazine, the editorial staff became aware of the REC program through an organization called Renewable Choice Energy.

Renewable Choice Energy is a national leader in providing wind energy credits to organizations and individuals from around the country. The company's mission is to provide opportunities to help move society toward a more sustainable future.

“There wasn't a great deal of discussion about whether to move forward with this initiative internally,” said Kevin Donaldson, marketing director for QSR magazine. “Our staff quickly realized the benefit of what the REC program could achieve, and we decided to participate. It really is the least any company can do. I was so impressed with the idea that I myself have since purchased enough Wind Energy Cards to power my home for an entire year.”

QSRmagazine.com continues to grow in the hot market of B2B online news, and the March “Green” issue has been one of the most popular issues online and in print in the 10-year history of QSR magazine.

QSR magazine covers news and information from the quick-service and fast-casual restaurant industry. This market is not often credited with environmentally friendly contributions. “It is good to see a company the size of PepsiCo, for instance, make an REC purchase of 1 billion kilowatt-hours annually,” said Donaldson. “It shows a remarkable concerted effort for an operation their size to make such a commitment. It makes companies like ours feel confident that we are helping to lead the charge, in our industry, toward sustainability.”

QSR Magazine
QSR magazine and its web site QSRmagazine.com are the leading sources of news and information about the $180+ billion quick-service industry. For more than 10 years, QSR has defined this market, which includes traditional fast food, fast-casual dining, coffee, snacks, full-service takeaway, concessions, convenience stores, and related segments of the food service industry. It is the magazine’s brand mission to report and analyze current trends in the restaurant industry, work to enhance the positive impact of diversity on this market, and improve the quick-service restaurant industry as a whole.

About Renewable Choice Energy
Based in Boulder, Colorado, Renewable Choice Energy (www.renewablechoice.com) promotes the development of clean alternatives to fossil fuels. Renewable Choice connects renewable energy producers with forward-thinking consumers including Fortune 500 companies, cities, universities, and residential consumers across the country. As a pioneer in wind power marketing, Renewable Choice Energy has helped develop many industry standards and best practices, and is the leading supplier to LEED certified green building projects.

QSR Magazine
Kevin Donaldson