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Bridgestone Winter Driving School

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Bridgestone Winter Driving School Now Powered by Lexus


Lexus becomes the official vehicle of the Nationís premier winter driving facility.

Steamboat Springs, CO, December 29, 2011 --(PR.com)-- The Bridgestone Winter Driving School is proud to announce Lexus as the official automotive brand for the 2011/12 season, providing 2012 model-year vehicles to teach proper winter driving techniques on the school’s signature ice and snow-covered tracks at the facility in Steamboat Springs, Colorado. The Bridgestone Winter Driving School opened its 29th season Monday, December 26, 2011.

“We are very energized about our new relationship with Lexus,” said Mark Cox, director of the Bridgestone Winter Driving School. “Lexus is known for unsurpassed safety, quality and luxury. Being aligned with the Lexus brand enhances our clients overall experience as they learn how to drive confidently in low-grip situations.”

Four different 2012 Lexus models will be used for programs at the Bridgestone Winter Driving School during the 2011/12 season. SUV models include the all-wheel drive RX 350 and the full-time all-wheel drive GX 460; sedan models include the rear-wheel drive IS 250 along with the front-wheel drive ES 350.

The Bridgestone Winter Driving School is the only driving school of its kind in North America that teaches safety and performance driving in real winter driving conditions. For nearly 30 years, drivers both young and old have honed their skills on the school’s ice and snow courses, gaining competence and confidence in treacherous driving conditions.

"The Bridgestone Winter Driving School is a perfect partner for Lexus. With our advanced powertrains and AWD capabilities coupled with the highest caliber instructors, this amazing driving experience showcases the finest in technology and safe driving techniques. Lexus is proud to be the official vehicle of the Bridgestone Winter Driving School,” added Dave Harbuck, General Manager Lexus Western Region.

The Bridgestone Winter Driving School offers a distinct range of courses on a variety of levels, taught by driving professionals with years of experience in many facets of motor sports. Clients range from the young permit holder to the professional race driver. All courses begin with brief classroom instruction and video demonstration prior to on-track exercises. Additionally, the Bridgestone Winter Driving School offers off-site seminars and classroom training sessions.

2011/2012 safety programs, intended for the everyday driver, feature the popular Second Gear, full-day course, as well as the introductory First Gear, half-day class. Both courses maximize hands-on driving time. Corporate and custom safety courses are also available to fit the needs of any group. Personalized private one-on-one training is also offered, upon completion of a standard course.

One and two-day 2011/2012 performance courses offer the highest level of driver training available, and incorporate world rally racing techniques. The most advanced cornering, acceleration, and braking skills are developed to maximize balance and control in the most challenging conditions. These courses are designed for driving enthusiasts, law enforcement groups, military specialists, stunt drivers, automotive test engineers, and aspiring and current professional racers. Fully customizable performance courses are available to meet the specific needs of any group.

Their Telly Award-winning 24-minute HD DVD, is perfect for those unable to attend the school in person. Modern Winter Driving Techniques covers the proper use of weight transfer, front and rear wheel skid control, everyday braking, emergency braking, accident avoidance, proper cornering techniques on low grip surfaces and more.

Bridgestone’s innovative Blizzak winter tires have been featured at the school for more than a decade. Front-, rear-, and all-wheel drive Lexus vehicles equipped with Bridgestone’s revolutionary WS70 and DM-V1 tires are standard equipment in the school’s safety and performance programs. Tens of thousands of clients have benefited from Bridgestone’s continued dedication to the Bridgestone Winter Driving School.

The school’s 77-acre facility is purpose-built (not a lake or parking lot) and includes three state-of-the-art ice and snow-covered tracks. Each track is uniquely designed to create a combination of the most challenging winter driving conditions possible. All tracks are ultra slippery, coated with more than 250,000 gallons of water and feature banked and off-cambered corners with numerous elevation changes.

For additional information, to register, or to purchase materials, visit www.winterdrive.com or call 1.800.WHY.SKID/1.800.949.7543.

About the Bridgestone Winter Driving School
The Bridgestone Winter Driving School has been teaching safe driving techniques in real winter driving conditions on purpose built ice tracks in Steamboat Springs, CO since 1983. Students, young and old, achieve competence and confidence using the latest products from title sponsor Bridgestone and associate sponsor Lexus. Front-, rear-, and all-wheel drive Lexus vehicles equipped with Bridgestone’s revolutionary Blizzak WS70 and Blizzak DM-V1 tires are standard equipment in the school’s safety and performance programs. The Bridgestone Winter Driving School operates 7 days a week from mid to late December to early March. The school’s winter driving manual and 24-minute Telly Award-winning DVD are available to the public. For additional information, to register, or to purchase materials, visit www.winterdrive.com or call 1.800.WHY.SKID/1.800.949.7543.

About Lexus
Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 229 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

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Contact Information
Bridgestone Winter Driving School
Cathy Wiedemer
970.291.9013
Contact
www.winterdrive.com
Mark Cox
mcox@drivingsciences.com

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