One of Nation's Largest Massage Therapy Schools Aims to Attract New Wave of Health and Wellness Students

Cortiva Institute taps Exacta Media for targeted marketing push.

New York, NY, May 10, 2007 --( If you've got even one healing bone in your body, Cortiva Institute wants to talk to you. That's the thrust of the school's new marketing campaign soon to hit mailboxes, airwaves, and bandwidths nationwide.

"Those who thrive at our schools are the ones who really care about others and want to help facilitate healing," says Fernando Lopez, director of marketing for Cortiva. "So we're putting the word out that there simply is no better place in the country to explore those passions and train to become a massage therapist."

Cortiva Institute ( now has 12 locations nationwide and is one of the largest institutes of its kind in the country. Its 9-12-month programs, developed by leading industry professionals, feature research-driven massage training techniques, and include practices gleaned from 10 of the industry's finest schools. That means no matter which market Cortiva serves across the country, students can expect the same degree of quality, hands-on training, and successful techniques designed to help them prepare to work in clinics, hospitals, health clubs, spas, resorts, and sports therapy clinics -- or to start their own private practices.

"The U.S. Department of Labor estimates the demand for professionals in the massage therapy field will increase 27 percent in the next few years," states Lopez. "With that in mind, we've identified a significant number of people who are looking for a career change and who fit our profile of the ideal Cortiva student."

To help reach that market through local direct response, from newspaper advertising to targeted e-mails, Cortiva has teamed up with Exacta Media (, a direct response firm in Irvine, CA specializing in education marketing.

"We were looking for a firm that could drive results quickly - especially during the spring when people begin thinking about making changes, switching careers, or exploring their options," explains Lopez. "Exacta is very proactive, understands the brand, and knows how to reach the right audience."

Frank Flores, principal at Exacta Media, sees a great opportunity for Cortiva to take the lead in growing the massage therapy industry.

"Although massage schools are on the rise and the market is becoming more competitive, Cortiva offers many advantages that make them a great choice for new students looking to enter the field," explains Flores. "The fact that Cortiva massage therapy schools offer full-time instruction and job placement services, enabling students to get an education in massage therapy in a year or less, makes it easier to market them. And because they offer a proven, consistent approach with well-known instructors," he continues, "students can expect a solid education no matter where they are in the country."

For more information about Cortiva Institute, visit

Cortiva Institute
Fernando Lopez