Sol Potion® Launches a New Website and Look

Sol Potion® ( creator of sunless tanning solutions and skincare products, has launched a new website and fresh new look.

Birmingham, MI, January 03, 2012 --( Sol Potion® launched the New Year with a new website. The new layout gives users the ability to look at the entire site simply by reviewing the home page. The detailed navigation bar provides a direct link to any part of the Sol Potion® website with ease.

“We designed this new website entirely with our clients in mind,” says Lori Reiss, co-founder of Sol Potion®. ”Our goal was to create a pleasant shopping experience by making the site brighter, the products easy to find and reward them for buying on the Sol Potion® website.

The new website also includes a Customer Rewards Program. The program gives clients reward points for every dollar spent on the Sol Potion® website. Clients can use the points they earn to get free products or discounts on future orders.

“This type of rewards program is not typical in the sunless industry,” says Lori Reiss, co-founder of Sol Potion®. ” “It’s a way for us to thank our clients for being loyal, and I think our clients will love it.”

In addition to the new website, Sol Potion® has gone through a rebranding. The new look includes redesigned solution labels that better describe their products and display UPC codes. All of the advertising, posters and client pamphlets reflect the new look and feel of Sol Potion®.

“Our new look was created to suit our clientele,” says Lori Reiss, co-founder of Sol Potion®. “We deal with a lot of upscale salons and spas. We deal with a lot of upscale salons and spas that want the products they purchase to fit a look that matches their environment.”

For more information about Sol Potion® products and services visit


About Sol Potion®:
Sol Potion® is a US-based, privately held company. With over 20 years experience in the beauty industry, Sol Potion® knows what it takes to make people look gorgeous, yet natural. Our expertise is sunless. After years of research, we developed the perfect selection of spray tan solutions that work flawlessly with all skin tones.

Sol Potion® creates, sells and supports a complete turnkey solution that includes sunless tanning products, a skincare line, training and customer support to the health and beauty industry. The company was created to address the issues that the average salon and spa face: what to buy and how to apply. The goal is to expand the availability of professional sunless tanning products so that salons and spas can offer a healthy option for obtaining a beautiful tan. Clients choose Sol Potion® due to their superior products, industry knowledge and practical training methods.

Sol Potion® is Sun-Inspired Beauty that’s safer than nature.
Sol Potion
Michele Major