Wright Scoop Offers Incentive to Green America’s Landscape

In honor of January as national mentoring month, recipient of the Turning American from Eco-weak to Eco-chic award The Wright Scoop – consultant, lecturer, & wordsmith, Sylvia Hoehns Wright offers incentive to green America’s landscape.

Richmond, VA, January 09, 2012 --(PR.com)-- During a recent Today Show, host Matt Lauer queried “What do you say to people who think greening a business is rubbish?” “I’d as the elementary teachers heed,” says The Wright Scoop – Sylvia Hoehns Wright recipient of the Turning America from Eco-weak to Eco-chic award, “put on your listening ears.” For business greening is not rubbish but viable strategies proven to not only enable present-day businesses to survive but thrive. So, the more relevant question is “What are you doing to ‘grow green (planet/profit)’ your market share?”

Market Share, is it working for you?

Still, there are those who appear stuck in the notion "greening is rubbish." For, green architect and solar energy advocate, Patrick Farley believes most businesses have failed to shift their focus onto "greening." Chris Beytes, editor & publisher at Ball Publishing, has also observed a decline in Industry interest in "greening" activities. On the other hand, whether identified by members of a creative arts group, the National League of American Pen Women or voiced by Green Industry participant Tony Avent of Plant Delights Nursery located in Raleigh, North Carolina, all agree the "how to" of "growing green" a market remains misunderstood and each needs to find a way to open doors for their self and their colleagues.

Market Share, make it work for you

Aware present-day globalized markets require you don’t simply sell your work but your self, through soliciting assignments, networking, and acquiring credentials through education and experience, The Wright Scoop became a recognized brand, "eco" Industry advocate who specializes in business, communications and greenscaping concepts.

Through sharing her as well as other Industry professionals’ scoop – who, what, when, where, why, how and benefits of acquiring market share, Wright provides insight: practical guidelines, tips and strategies for implementing a "grow green" market share. Defined in simple terms – "green" is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future or others.

Initially, published in paper print as a college level text ABCs of Green Industry Communications, Wright’s "green biz" research is presently available through iBookstoreSM, most retail and online book sellers or Wright’s LuLu Sylvia’s Store option. To inspire others to acquire "green biz" skills, Wright’s "quick reference" guide, Seven Steps to Grow Green Market Share and workbook style format Market Share, make it work for you are available for discounted sales.

Industry Endorsement -

"Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents." Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time

Recommended as a workshop instructor by the Richmond Information Systems Educators (RISE), when Wright shared strategies with the VA Housing Development Authority, her topic Creating a Brand Name You was described "right on target with our objective of improving communication within our department."

“Ideas abound in Sylvia Wright’s research,” says Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois, “as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.”

About Wright -
A former career strategies columnist for the Greater Richmond Partnership’s Work magazine (WM), Wright broaden the scope of her research to include arts/literary and the Green Industry. As a communications personality, she has appeared on WTVR Channel 6 TV, FM 97.3 Inspiration Corner, WCVE PBS Richmond Channel 23 TV and Channel 35 TV Author’s Review. She is published by The Office, Data Management, Your Computer Career, Green Profit and Today’s Garden Center magazines, Richmond Times Dispatch and Mid-Atlantic Grower newspapers, and VA BBB & Information Executive newsletters.

A graduate in BS Management of Communication Systems at VA Commonwealth University (VCU) and participate in MS Special Studies at VCU, Wright is a graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech.

To acquire one-on-one consulting, key-note style speeches, instructor workshops or facilitation of planning sessions that identify market assessment, product/service analysis, communication formats; and more importantly, valued-added work ethics, visit Wright’s web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or call 804-672-6007; or, follow tweets at ID Wright Scoop or follow postings at facebook group The Wright Scoop.

As recipient of the Turning America from Eco-weak to Eco-chic Award,
Sylvia Hoehns Wright challenges all to "green America’s landscape," move their life-styles from eco-weak to eco-chic – creating a legacy of eco healthy communities.

The Wright Scoop
Sylvia Hoehns Wright