Santa Cruz, CA, January 10, 2012 --(PR.com
)-- Founder of EditCopyProof, Charlon Bobo, today announced the official launch of a new website featuring products and services specifically developed for evolutionary entrepreneurs. As one of only a few businesses worldwide addressing the specific needs of this market, Bobo is the only copywriter.
Affectionately known as the “conscious copywriter,” Bobo enjoys the success of a worldwide clientele and a loyal following of evolutionary entrepreneurs; a quickly-emerging market. The term is a relatively new one, coming onto the business scene within the past year.
Evolutionary entrepreneurs are business owners who consciously build sustainable, profitable and heart-based businesses with a primary focus on service to humanity. They use their businesses to encourage, empower and support others. Bobo says, “Developing marketing materials for these visionaries is 180° different from traditional approaches to copywriting and marketing. The emphasis is on service, not selling; on offering, not convincing.”
Traditional copywriting and marketing are industries based in manipulative, slippery car-salesman-type tactics that do not work for a heart-based market. This market segment is exploding as more entrepreneurs become aligned with their own passions and ideals of service.
With an emphasis on heart, it’s easy to misunderstand Bobo’s meaning and message. “People assume that heart-based copy is soft, watery, bland, weak and ineffective. That’s so not true!” she proclaims adamantly. “My clients want heart and real-world results. And they get it.”
Admittedly, Bobo uses unconventional methods. You won’t hear other copywriters reveal that they use intuition to guide or influence the creative writing process. She states, “When something works, instead of questioning it, I use it again and again to create high-impact copy that delivers results for entrepreneurs. They are thrilled.”
Bobo provides an innovative menu of services that combine her copywriting, copyediting and ghostwriting talents. Whether clients have existing content that needs to be more effective, or they come to her with notes on a coffee shop napkin, Bobo develops individual action plans for delivering content that serves their marketing objectives.