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David G. Mallen, Deputy Director, National Advertising Division, The Better Business Bureau to Speak at KC’s Understanding the Legal Issues in Social Networking Webcast

New York, NY, January 11, 2012 --( The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced that David G. Mallen, Deputy Director, National Advertising Division, The Better Business Bureau will speak at the Knowledge Congress’ webcast entitled: “Understanding the Legal Issues in Social Networking.” This event is scheduled on February 8, 2012 from 12:00 PM to 2:00 PM ET.

For more information about this event and to register, please visit the event homepage:

Event Synopsis:

The growth of social media as a business tool in the last 10 years has been nothing short of prolific. Companies are using this clever medium to expand their bottom lines in exciting ways. It’s a powerful business tool, however it does not come without risks. Companies must have a complete understanding of the legal issues related to social networking in order to address the legal implications, mitigate the risks, and make the most of their social networking strategy. The Knowledge Group is assembling a panel of key regulators and thought experts to help companies understand the legal issues surrounding the use of social networking.

About David Mallen

David G. Mallen is the Deputy Director of the CBBB’S National Advertising Division (NAD), the investigative arm of the advertising industry’s self-regulatory organization and is responsible for the review of a broad range of national advertising campaigns in traditional and new media. In the course of analyzing legal, communication, and claim substantiation issues, he has resolved hundreds of advertising disputes and provided legal guidance to industry on the advertising of food and drug products, telecommunication services, computer and Internet technology, environmental claims and consumer household products. David is a popular public speaker and frequently lectures on advertising self-regulation, Green Marketing, scientific claim substantiation and sensory testing, international advertising issues and ethics. Before joining NAD, David practiced law at Kensington & Ressler L.L.C. in New York City, specializing in litigation. He graduated from Cornell University where he majored in Biology and Society and Albany Law School of Union University.

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress is a series of live webcasts produced by The Knowledge Group, LLC, which examine trends, regulatory, and technology changes across a variety of industries. Its mission is to produce unbiased, objective, and educational live webcasts that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format.

The organization brings together the world's leading authorities and industry participants through informative two-hour webcasts to study the impact of changes and emerging trends. Hear from leading government officials/regulators, key thought leaders, and industry experts objectively analyze the latest trends and issues and their impact on industries. For further details, please visit the organization’s website:

Contact Information
The Knowledge Congress
Thomas LaPointe, Jr., Executive Director
Therese Lumbao, Director
Account Management & Member Services

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