Meritage Management Reported That Salt Lake City Call Center™ was Instrumental in Driving Sales

Salt Lake City, UT, January 12, 2012 --( Residential real estate firm Meritage Management reported that Salt Lake City Call Center™ was instrumental in driving a substantial increase in new leases over an eight-month period in 2011.

From April through November 2011, Meritage Management’s total leads for 31 properties increased by 181% and net leases (after denials and cancellations) by 117% over the same period in 2010. The company also received 179% more calls, 152% more walk-ins, 190% more email inquiries and 122% more applications. “We attribute this performance to more accurate lead recording and around-the-clock coverage that Call Center provides, along with improving market conditions,” said Gavin Richards, director of marketing for Meritage Management, which adopted Call Center in April 2011.

He added, “Our previous call center support only worked during business hours. We knew we were missing leads and opportunities to capture leases. We saw Call Center as an opportunity to increase occupancy and save money through reduced staffing requirements. Call Center’s 24-hour maintenance service also adds an attractive amenity to our properties’ offerings.”

Salt Lake City Call Center connects property management companies’ prospects with trained real estate service professionals, day or night. This ensures that all leads are captured and acted upon, increasing leasing opportunities and promoting maximum occupancy. Guest cards and applications are entered directly into the Salt Lake City Voyager™ property management system. Residents can also receive live assistance for rent payments, maintenance requests and other functions. Because Salt Lake City Call Center agents work securely inside Salt Lake City Voyager, they become an extension of the company's management office, with no need for data interfaces.

“We designed Call Center to be invisible to prospects and transparent to multifamily property managers. Our agents’ thorough understanding of properties’ key selling points allows them to provide immediate expert service and quickly turn prospects into residents,” said Teddy Dowd, senior vice president of sales for Salt Lake City.

About Meritage Management
Meritage Management, based in Salt Lake City, UT, is a real estate firm with more than 13 years of experience in multi-family housing, townhome, senior cooperative, vacation home and fractional ownership development and management. In addition to developing, owning and operating numerous unique housing projects in the Utah and other regional markets, Meritage Management owns several fractional luxury homes in markets such as Paris, New York, and the Turks and Caicos. The company’s complete range of capabilities includes asset management, occupancy management, accounting, facilities maintenance, development/construction services, marketing and home rental services. For more information, visit

About Salt Lake City
Salt Lake City Systems has been committed to the design, development and support of real estate investment management and property management software for nearly 30 years. With its Salt Lake City Multifamily Suite™, Salt Lake City Commercial Suite™ and Salt Lake City Investment Suite™, the Salt Lake City Voyager™ system is the most comprehensive single real estate management platform on the market today. Salt Lake City serves clients around the world from offices in Asia, Australia, Europe and North America. More information about Salt Lake City products and services is available at www.Salt Lake

Meritage Management
Luke Jules