– Through February 2012 Soldes d'hiver Shopping Spectacular Brings Consumers to Lyon this Winter

Leading hotel room comparison website has announced that visitors to Lyon this winter need to book their hotel rooms well in advance - as the "Soldes d'hiver" event takes place in the popular French city.

Lyon, France, January 13, 2012 --( "Soldes d'hiver" is a huge shopping sales spectacular which sees more than one thousand shops, department stores and other retailers take part in an organised sales promotion event. Each winter sees thousands of shoppers from across Europe head into town - with many of them requiring a Lyon hotel to stay in.

Soldes d'hiver takes place all the way through January and February 2012, with consumers able to save big on all the leading French designer labels and many other top brands and names besides.

According to the hotels in the downtown district of Lyon will be the most in demand due to their proximity to the major shops, department stores and malls. With that in mind the online specialist is advising travelers who may or may not be heading to Lyon for the sales to make the smart move and book their place to stay well in advance of arriving.

Lek Boonlert, marketing head of, said, “France is perennially popular with shoppers who love their designer labels and the Soldes d'hiver event in Lyon is a massive draw. As such we're advising anyone who wants to stay somewhere close to the major shopping areas to get their bookings in as soon as possible to be sure of getting plenty of choice and value for money."

About DirectRooms

DirectRooms is an independent discount hotel reservations company based in Asia. Established and online since 2000 with over 55,000 hotels worldwide.

For further information please contact Lek Boonlert:

Tel: + 66 (0)76 241 145

Kit Fordham
(+66) 076 620 055