Pittsburgh-Based Equita Now Offers Its Essentials for Ethical Living Online

Pittsburgh-based Equita now offers their comprehensive line of Fair Trade, organic and green products online.

Pittsburgh, PA, May 03, 2007 --(PR.com)-- Equita is proud to announce the grand opening of its Webshop. Located at www.shopequita.com, the online site was created to address the increasing demand for Equita’s comprehensive line of Fair Trade, organic and green products; it compliments the existing retail location in Pittsburgh’s historic Lawrenceville neighborhood. According to co-founder Amanda Parks, “We’ve decided to expand our business with a Webshop. Since opening in November of 2006, we’ve gotten a lot of press--everywhere from DNR Menswear to the local media--and people around the country have expressed interest in our concept and products.”

Equita is a principle-driven, independent, homegrown, family-run enterprise founded by Sara Parks, Amanda Parks and Michael Solano, that caters to the ethically conscious consumer. Bridging the gap between hippie ethics and hip aesthetics, Equita features an extensive selection of high quality, well-designed and functional Fair Trade, organic and green essentials for the body and home. The product line originates from over 40 countries and adheres to social and environmental standards without sacrificing style. According to co-founder Michael Solano, “The focus is on showcasing a variety of functional, well-designed products that are made under safe, sustainable and fair working conditions. Because we personally select everything, we know where it comes from, how it is produced and who made it. We have created the ideal place for demanding shoppers who want to live their ethics unashamedly; who would not compromise quality, taste and social responsibility if given a choice.”

Equita’s inventory is sourced at a fair price from its partners: highly skilled artisans, farmers, community projects and cooperatives in developing countries. The Webshop also features a selection of products made in North America by unionized businesses, family farms, Native American enterprises and women’s initiatives. The Equita line includes: home furnishings; kitchen, bath and bedding; apparel and shoes; jewelry and handbags; body care; and baby clothing. In addition to functional goods for body and home, they carry gourmet foods such as Fair Trade coffee, chocolate, tea and olive oil. Products are organic and green, made from recycled materials and renewable resources.

Equita is inspired by its hometown as reflected in the company’s aesthetic and mission statement. Pittsburgh is undergoing a process of rejuvenation that feeds from its industrial and labor history, as well as the legacy of local environmental pioneer Rachel Carson. The results of this process can be seen in its strong support of farmers markets and Community Supported Agriculture, community gardens and green building.

Essentials for Ethical Living
100 43rd St, Suite 114
Ice House
Pittsburgh, PA 15201
Business Phone: 412-353-0109 | Fax: 412-894-8132
Sara’s Cell Phone: 412-721-2479

Sara Parks