Tampa, FL, January 15, 2012 --(PR.com
)-- In the Know Media, Inc. is launching their first edition of In the Know Guide, an online information portal centered around Style and Hobnobbing, which sets out to find and feature the local favorite places to wine, dine, shop and unwind. To celebrate the business launch, In the Know Guide will be hosting its official launch party in the Tampa Bay area, the first of many markets planned for 2012. The St Petersburg launch party will take place on Thursday January 26th as a grand red carpet celebration at Push Ultra Lounge from 6pm to 9pm. The Downtown/South Tampa party will take place shortly after on February 9th at Kahwa Café in the Rivergate Tower, in the Cube from 6pm to 9pm.
In the Know Guide features only those businesses selected and nominated by local residents. The nomination process for Tampa Bay locals to submit their favorite locations began early last month and will continue leading up to the official launch. Platforms for submitting nominations are taken directly online at www.intheknowguide.com and www.facebook.com/intheknowguide. In the Know Guide will host quarterly events announcing the top voted local favorites in each category and to reveal the winners of their quarterly giveaways. They are setting out to create awareness for the importance of shopping local in a way that engages customers to participate on a whole new level through quarterly contests, giveaways and QR code scanning promotions. The overall goal is to establish a continuous platform to uncover the hidden gems in each city so that established locals, new residents and visitors alike all get an unmatched experience when they go out to shop, dine or socialize.
The founder of In the Know Guide, Karen Janette, is very enthusiastic about launching in Tampa Bay. The guide “will uncover the quaint and unique places to go in each major city, giving new residents and travelers the ability to experience the city as if they have lived there for years,” said Janette. Launching first with the Style and Hobnobbing guide, there are several more editions planned, which will eventually feature categories including health and wellness, home and travel. To support the online and mobile website versions, In the Know Media has partnered up with DENT Marketing Solutions to publish In the Know News, a quarterly news and entertainment style publication that will give readers a more in-depth, insider’s look into what’s going on within a city. It will feature local current events, interviews with high-profile movers and shakers, and reviews on the top voted and nominated locations listed in the guide.
Incorporating the next generation of marketing efforts to support locally owned businesses, In the Know Media is developing the strategies for implementing the latest marketing resources including an analytics program once only accessible to fortune five hundred companies. Through QR code technology and custom tailored programs for engaging consumers, In the Know Media focuses on tying together word-of-mouth with social media and traditional marketing. The result is a program that engages clients and brings them the true feeling of being “In The Know.”
About In the Know Guide
Our mission is to uncover the most spectacular locations in each city by going straight to the source- the locals. We uncover and then feature locations that are a must-see on our site and in our news publication. Our guide combines a grass-root, word of mouth approach with a social marketing rich platform, engaging consumers and keeping them on top of the latest and greatest spots in each city. What it truly means to be “In the Know.” For more information about In the Know Guide, or to find out if we are coming to a city near you, visit www.intheknowguide.com.