Charlotte Web Design & Digital Agency The Idea People Explains Google's Search Plus Your World

A major responsibility as a Charlotte digital agency at The Idea People is to keep web design and Internet marketing clients updated as to the latest web trends that can affect their business. The latest one involves Google and the launch of “Search Plus Your World” format.

Charlotte, NC, January 18, 2012 --(PR.com)-- Google is incredible with their technology and the manner in which they keep reinventing and personalizing the Internet experience. Their search engine evolves constantly behind the scenes and in front of our client's eyes. Their goal is to personalize your individual search result to bring people the most relative and freshest web content based on their physical location.

A major responsibility at The Idea People is to keep web design and Internet marketing clients updated as to the latest web trends that can affect their business. The latest one involves Google and the roll out of their new “Search Plus Your World” format.

What is Search Plus Your World?

Although it is new, most Internet users are familiar with Google Plus (+). Google “Search Plus Your World” finds both content that has been shared with users privately along with matches from the organic search results. And they’re all mixed into a single set of search results. But only if a user signed-in to their Google account. If a user is logged-in to Google, the “Search Plus Your World” results will look similar to this graphic below.

The new Google Search Plus Your World might help some people who want to view content that they have shared plus new search results. Others will worry about privacy issues going public.

For web design and Internet marketing clients with The Idea People involved with SEO and Internet marketing, this move by Google has a positive side. When a user is logged-in to Google, they will see “personalized” and “unpersonalized” search results. And the user can easily switch between the two. Obviously, this new search algorithm will require all users to move more toward custom content and a more “personal” approach with a company's social marketing.

Facebook, Twitter, Flickr or any other “smaller” social site will not be included in these new Google search results. Really, the new Google “Search Plus Your World” can boil down to Google + and search results.

Marketers and business leaders all need to be aware of how these powerful search engines are evolving and streamlining the search results. A careful blending of technical SEO, custom content development, and social media marketing should be at the foundation of any business' Internet marketing plan.

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The Idea People
Jay Joyce
704-398-4437
www.theideapeople.com
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